政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118377
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118377


    Title: 隱名新聞可信度的研究
    Authors: 鍾耀長
    Keywords: 可信度;低變數組;高變數組;新聞化廣告;實驗法;隱名新聞
    Date: 1975-11
    Issue Date: 2018-07-05 14:40:14 (UTC+8)
    Abstract: 本文旨在探究一般讀者對於隱名新聞的相信程度，並且採用「實驗法」將受試者分為「高變數組」與「低變數組」，以探究各類隱名新聞的可信度，結果如下：(1)政治類的隱名新聞可信度最高，經濟類與社會類的隱名新聞可信度沒有差別；(2)高威望的隱名新聞，其可信度比低威望的隱名新聞來得高；(3)沒有加上公司行號名稱的新聞化廣告，幾乎可以亂真而成新聞，因此，本文主張有關單位必須取締這類新聞；(4)越常接觸傳播媒介新聞或新聞節目的人，較會注意傳播媒介內容的消息來源是何種人、何種單位。因此，在沒有充分求證之前，他們不會輕易相信任何隱名新聞。
    Relation: 新聞學研究, 16, 177-216
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

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