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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118361


    Title: 培養年輕世代的數位運用能力
    Digital literacy for the young generation
    Authors: 梅莉沙
    Alvarado, Melissa
    Contributors: 蔡政憲
    Tsai, Jason
    梅莉沙
    Alvarado, Melissa
    Keywords: 年輕世代
    數位
    Young generation
    Digital
    Date: 2018
    Issue Date: 2018-07-04 14:46:12 (UTC+8)
    Abstract: This thesis is based on a business plan for the setup of a digital academy in El Salvador open to further expansion in Latin America.
    The education environment in Latin America is subject to proper curriculum updates performed by the government and private schools, which has so far proven to lag with the fast pace of the industry. These institutes educate young people with basic concepts based on a traditional perspective which are proven to be effective but not enough to equip students with trending skills the industry is requiring, therefore leaving a huge group of unemployed young talents that require to further invest time and money to equip themselves with such skills. This academy intends to decrease the potential percentage of unemployable young talents in the future by anticipating required digital, technological, and soft skills to equip young talents with. It is intended for this academy to be a pioneer in El Salvador and offer children, teenagers and young adults a proper exposure to technological, digital and business courses along with hands-on project opportunities with our partners.
    To properly design this business plan, the authors relied on deep industry and market studies which set the base for a detailed execution plan. Based on these studies and plan, a financial analysis was applied proving and demonstrating the feasibility and profitability of this business plan.
    Reference: 1. Shi, Jing. “Market size of school education doubles in five years”. Chinadaily, 09 Jan. 2018, www. chinadaily.com.cn/a/201801/09/WS5a54211ca31008cf16da5ec9.html
    2. Strauss, Valerie. “Global education market reaches $4.4 trillion – and is growing”. WashingtonPost, 09 Jan. 2013, www.washingtonpost.com/news/answer-sheet/wp/2013/02/09/global-education-market-reaches-4-4-trillion-and-is-growing/?noredirect=on&utm_term=.9afd9ecbffd6
    3. US Department of Education. Science, Technology, Engineering and Math: Education for Global Leadership. www2.ed.gov
    4. Rodríguez, Federico. “La Hora del Código: Aprender lenguaje de programación a través de un videojuego”. Microsoft News Center Latinoamerica, 05 Oct. 2016, news.microsoft.com/es-xl/features/la-hora-del-codigo-aprender-lenguaje-de-programacion-a-traves-de-un-videojuego/
    5. Vazquez, Walter Dario. “La educación del futuro, hoy: como los niños aprenden programación”. Infobae, 17 Mar. 2017, www.infobae.com/tendencias/2017/03/17/la-educacion-del-futuro-hoy-como-los-ninos-aprenden-programacion/
    6. Worldometers. LatinAmerican and the Caribbean Population. www.worldometers.info/world-population/latin-america-and-the-caribbean-population/
    7. AmbientInsight. “The 2013-2018 Latin America self-paced e-learning Market”. www.ambientinsight.com/Resources/Documents/AmbientInsight-2011-2016-LatinAmerica-SelfPaced-eLearning-Market-Abstract.pdf

    8. Telléz, Omar. “Why EdTech is taking off in Latin America”. Techcrunch, 12 Jul. 2015, techcrunch.com/2015/07/11/why-ed-tech-is-taking-off-in-latin-america/
    9. Unesco. “Revisión Nacional de Educación para Todos”. July, 2014. http://unesdoc.unesco.org/images/0023/002300/230031S.pdf
    10. American School of El Salvador. “Curriculum”.www.amschool.edu.sv/apps/pages/index.jsp?uREC_ID=621271&type=d&pREC_ID=1095283
    British School El Salvador. “About Us”. www.abc.edu.sv
    German School El Salvador.“Que ofrece la Escuela Alemana”. www.ds.edu.sv/queofecelaescuela.php
    Acton Academy. “Acton Academy and Monterssori El Salvador”. www.actonacademyelsalvador.com
    Businesskids. “Qué es business kids?”. businesskids.com.mx/EducacionInfantil/Sedes_Internaciones/Mexico
    International School of San Salvador. “About”. http://ciss.edu.sv/about/
    11. El Salvador Economics Bureau. “Censos y Estadisticas” .April,2008. www.censos.gob.sv/cpv/descargas/CPV_Resultados.pdf
    12. WorldBank. “GNI per capita”. data.worldbank.org/country/el-salvador
    13. Dirección General de Estadisticas y Censos. “Indice de precio al consumidor”. www.digestyc.gob.sv/index.php/servicios/en-linea/canasta-basica-alimentaria.html
    14. PNUD. “Medición Multidimensional de la Pobreza El Salvador” . www.secretariatecnica.gob.sv/wp-content/uploads/2015/10/Medición-Multidimensional-de-la-Pobreza-El-Salvador.pdf
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933046
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105933046
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.IMBA.011.2018.F08
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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