政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118260

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118260

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/118260

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118260

Title:	台灣B型企業如何吸引、雇用以及留住人才 How do b corps taiwan attract, retain and engage talent
Authors:	王諾拉 Vasseur, Enora
Contributors:	張大為 Chang, David 王諾拉 Vasseur, Enora
Keywords:	企業社會責任 B型企業員工 CSR B corporation Employees
Date:	2018
Issue Date:	2018-07-03 17:29:09 (UTC+8)
Abstract:	In today’s word, employees are increasingly looking for a work with a purpose. Previous literature has been proving that companies using business as a force for good respond to this need. Such businesses are socially responsible businesses, engaged in CSR or Social Enterprises for instance. They care about their employees, community, society and the environment. This research tries to understand how B Corporations in Taiwan attract, engage and retain talent. B Corporations are a community of companies that hold themselves to the highest standards of social responsibility. They have received a certification for this. We also try to understand what is the advantage of this certification in attracting retaining and engaging talent. The main results of the study show that B Corps Taiwan attract, engaged and retain talent by focusing on their work environment and by building a culture of team spirit. Regarding the advantage of the certification the results show that the B Corp certification can be a communication tool to attract talent.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 106933058
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106933058
Data Type:	thesis
DOI:	10.6814/THE.NCCU.IMBA.001.2018.F08
Appears in Collections:	[International MBA] Theses

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