政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118259

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118259

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50941441 Online Users : 927

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/118259

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118259

Title:	在法國南特開設台式卡拉OK店的商業企畫書 Business plan – open an asian style karaoke in nantes “en-chanté” brand
Authors:	孔藹良孔藹良
Contributors:	吳文傑 Wu, Jack 孔藹良孔藹良
Keywords:	法國南特卡拉OK France Nantes Karaoke
Date:	2018
Issue Date:	2018-07-03 17:28:55 (UTC+8)
Abstract:	“En-chanté” will be the most revolutionary bar in Nantes (France): it will allow targeted customers, people aged from 18 to 35 years old, to live the astonishing experience of a Taiwanese style Karaoke in Nantes. Indeed, Karaokes with private rooms to sing do not exist yet in this city whereas the desire for Karaokes is currently gaining momentum in France. For instance, Karaoke TV shows are more watched than President Emmanuel Macron’s speech, with more than 4 millions of viewers each day. “En-chanté” will be there to address the lack of solution to this trend, through bringing the Taiwanese style Karaoke. The Karaoke bar will be named “En-chanté” as it means “happy and delightful” as well as “nice to meet you” in French. In addition, “chanté” means sung in French, thus, the entire name clearly expresses the particular bar’s DNA, which is centred on Karaoke. In other words, both happiness and songs are reunited in the name of this uncommon bar in Nantes. “En-chanté” will be located in the city centre of Nantes where numerous local and international students and young executives are living and going out. It will provide to them six private rooms with state-of-the-art devices to sing as well as a buffet, so that they can enjoy and live a true social experience inside the Karaoke. As Nantes gathers more than 56,500 students and is the most attractive city to work in France according to the Cabinet Arthur Loyd (October 2017), “En-chanté” could be profitable within one year, according to our forecasts, thanks to wide opening hours during the weekends (from 2pm until 2 am) and with privileged relationships with student associations and companies. I will be associated with a friend who has a engineering background so that we will complete each other in the daily tasks. One bartender will also be employed to help us.
Reference:
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 106933057
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106933057
Data Type:	thesis
DOI:	10.6814/THE.NCCU.IMBA.007.2018.F08
Appears in Collections:	[International MBA] Theses

Files in This Item:

File	Size	Format
305701.pdf	2280Kb	Adobe PDF2	271	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback