政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118169
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118169


    Title: 大眾媒介與親身接觸在台灣農村家庭計劃消息中擔任之角色
    Authors: 黃肇松
    Keywords: 文化失調理論;兩級傳播理論;家庭計劃;新事物傳播理論;親身接觸
    Date: 1974-11
    Issue Date: 2018-07-02 17:21:08 (UTC+8)
    Abstract: 本文旨在透過「新事物傳播理論」、「文化失調理論」與「兩級傳播理論」來探討台灣農村中的「家庭計劃」消息傳播過程,並且以「調查訪問法」來進行研究。研究結果顯示:(1)台灣農村婦女「知道」家庭計劃消息的比率高達百分之九十以上;(2)「知道」家庭計劃消息的婦女,僅有百分之六十採用節育;(3)在家庭計劃傳播過程,確實具分段性;(4)節育程度較高者有以下特性:年紀較輕、教育程度較高、較常採用大眾媒介、沒有重男輕女觀念、現有子女數目較少、較贊成他人採用節育、較為開放;(5)婦女由親身接觸或大眾媒介知道家庭計劃,對採納程度沒有明顯的影響。
    Relation: 新聞學研究, 14, 75-160
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

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