政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/117650

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/117650

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/117650

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/117650

Title:	在墨西哥創設中文學校之商業企畫書 Business plan for a chinese language institute in mexico
Authors:	古睿森 Cruz, Carlos
Contributors:	蔡政憲 Tsai, Cheng-Hsien 古睿森 Cruz, Carlos
Keywords:	華語語言學校墨西哥克雷塔羅教育 Mandarin Language School Mexico Queretaro Education
Date:	2018
Issue Date:	2018-06-12 17:43:42 (UTC+8)
Abstract:	In this thesis I provide a business plan for the establishment of a Chinese Language Institute in the city of Querétaro, México. The city of Querétaro is and advantageous location for the operations of this institute. It is highly developed and ranked the most innovative in the country for its industry and education, which is reflected in its population’s levels of education, professional capabilities and income. The city is also attractive to foreign investment for the establishment of their operations, and more recently, attracting interest from Asian corporations. With competitive prices, academic excellence and comprehensive materials, we expect to serve the population in Queretaro ranging of ages between 3 and 45. We will deliver quality services with mandarin native-speaking professors who will additional have a background and training in teaching and languages. This will be our main differentiator. We believe this will provide students of all ages with the tools and preparation to be competitive in the global panorama in which we live today.
Reference:	Institutes and Foundations: Índice de Competitividad Estatal (ICE 2016) del Instituto Mexicano para la Competitividad, A.C. (IMCO). Mexican Institute for Competitiveness (IMCO) Mexican Institute of Competitiveness. State Competitiveness Index. “Inglés es posible: Propuesta de una Agenda Nacional”; 2015; IMCO MIT. “Origins- Mexico,” Observatory of Economic Complexity. Cornejo, R., “México y China: Diplomacia, Competencia Económica y Percepciones,” International Forum, Vol. 48, No. 1/2 (191/192) (Jan. – Jun., 2008) English in Mexico: An examination of policy, perceptions and influencing factors. British Council. May 2015 Understanding Mexico’s evolving consumers. McKinsey&Company. 2012 Government Documents: Anuario estadístico y geográfico de Querétaro 2017. Querétaro’s statistic and geographic annual report 2017. Instituto Nacional de Estadística y Geografía, Gobierno del Estado de Querétaro. Laws: Ley General de Sociedades Mercantiles. Last published reform of February 24th, 2018. Online Sources: Peyton & Associates http://www.lawmexico.com/wp-content/uploads/2016/01/Mexican-Corporations Consulta Mitofsky. ¿Habla usted otro idioma además del español? 2015. www.consulta.mx/¿Habla usted otro idioma además del español? Ethnologue. Languages of the world. Summary by Language Size. https://www.ethnologue.com/statistics/size PIB de Querétaro, con tendencia de aceleración. https://www.eleconomista.com.mx/estados/PIB-de-Queretaro-con-tendencia-de-aceleracion-20180117-0182.html. January 2018 PIB per cápita en el municipio de Querétaro está 108 por ciento arriba del nivel nacional. http://codigoqro.mx/2017/05/11/pib-per-capita-en-el-municipio-de-queretaro-esta-108-por-ciento-arriba-del-nivel-nacional/ Producción de vino, ancla turística en Qro. https://www.eleconomista.com.mx/estados/Produccion-de-vino-ancla-turistica-en-Qro-20180223-0004.html Companies Manufacturing in Queretaro, Mexico. https://insights.offshoregroup.com/queretaros-manufacturing-industry Globo World. http://thegloboworld.com/ Language Services Center. Escuela de Idiomas http://www.languageservicescenter.com.mx/index.html Languages International. Escuela de Idiomas. http://www.escueladeidiomasqueretaro.com/index.html#languages-queretaro Why is Industry in Querétaro, Mexico Growing so Quickly? http://www.industryweek.com Querétaro se abre a inversión china. https://www.eleconomista.com.mx México: Llegar al consumidor. Santander Trade. https://www.santandertrade.com/analizar-mercados/mexico/llegar-al-consumidor EDUEXPOS. http://eduexpos.edufindme.com/ EXPO EDUCACIÓN. http://coneduq.org.mx/Eventos/expo-educacion-2018-en-queretaro/ Email Marketing ROI: What is the True ROI of Email Marketing? DECEMBER 22, 2017. https://www.lyfemarketing.com/blog/email-marketing-roi/
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933036
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0105933036
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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