政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/117472
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51076296      線上人數 : 968
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/117472


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/117472


    題名: The Relationship among Media Use, Political Trust, and Risk Perception during the U.S. Beef Imports Crisis in Taiwan
    美國牛肉進口台灣危機中的媒介使用、政治信任與風險感知的關係
    作者: 陳憶寧
    CHEN, Yi-Ning Katherine
    貢獻者: 廣告系
    關鍵詞: mad cow disease;media use;political trust;risk perception;U.S. beef imports
    狂牛症;美國牛肉進口;政治信任;風險感知;媒介使用
    日期: 2011-07
    上傳時間: 2018-06-07 14:19:08 (UTC+8)
    摘要: Our world has confronted public health challenges ranging from tobacco to alcohol, from mad cow disease to swine flu. Making the world safer and healthier requires both learning more about what health communications problems we are facing and translating that knowledge into action. Among the wide-ranging areas within health communication, this special issue asks what health communication problems or issues are most important in Greater China. As we all agree, a key challenge facing researchers is in exploring the power of communication to empower individuals to adopt healthy behaviors, as well as to direct policy makers` attention to important health issues. To address this challenge, this special issue explores each health topic in the field of communication and public health at the interpersonal, group, organizational, and societal levels. By preparing future health leaders and health consumers to utilize effective communication strategies and by strengthening communication between health care providers and patients, we can better public health.
    本研究探討以美國牛肉進口台灣作為風險議題，台灣民眾的媒介使用與狂牛症相關之風險知識、感知、態度與行為改變的關係。本研究於2010年1月完成的1,079位台灣民眾電話調查當中發現，政治信任可以顯著預測擔心程度、風險態度與行為改變。政治信任度越低，越容易擔心風險無法避免，也認為須要少吃牛肉。民眾最常得到有關美國牛肉議題的資訊管道為電視新聞。電視新聞使用時間與風險知識有正向關係，但看電視新聞時間越長越會覺得擔心。而對報紙新聞的注意程度有助於知識增加，也會產生消費行為改變。本文最後討論為何電視與報紙新聞會在風險的認知、態度與行為上產生效果上的差異。
    關聯: 傳播與社會學刊, No.17, pp.31-60
    資料類型: article
    顯示於類別:[新聞學系] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    31-60.pdf1578KbAdobe PDF2514檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋