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    題名: Domesticating Coffee: Remaking Coffee in Taiwan
    作者: 王淑美
    Wang, Sumei
    貢獻者: 新聞系
    日期: 2018-02
    上傳時間: 2018-06-07 14:04:23 (UTC+8)
    摘要: This article explores how coffee, as a foreign cultural import, is imagined, appreciated and localized in Taiwan. Until recently, coffee had been exotic to the Taiwanese consumers. The drink was brought to Taiwan by its former Japanese colonizer as a symbol of Western modernization. In the post-War Taiwan, coffee was considered a luxurious import and discouraged by the authority. It was Taiwan’s close political and economic relations with the US during and 1950s – 70s that attributed coffee’s common association with the ‘American dream’. Since the 1990s, chained coffee shops started to provide coffee at reasonable prices and turned coffee houses into popular meeting places in the cities. The changing meanings of coffee should be understood in the context of Taiwan’s political, economic and cultural transformation
    關聯: Journal of International Economic Studies, Vol.32, pp.103-116
    資料類型: article
    顯示於類別:[新聞學系] 期刊論文

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