政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/117454

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Title:	在薩爾瓦多設立雪花冰舖之商業企畫書 Business plan for a shaved ice shop in el salvador
Authors:	賈美荷 Gamero, Maria
Contributors:	吳文傑 Wu, Jack 賈美荷 Gamero, Maria
Keywords:	刨冰健康的選擇食品店雪花冰外帶 Shaved ice Healthy option Food shop Shaved snow ice Takeaway
Date:	2018
Issue Date:	2018-06-01 17:39:46 (UTC+8)
Abstract:	This business plan has been developed to determinate the feasibility of establishing the company Icy mix in El Salvador as an option for ice dessert. This will be different from what is currently on the market, since it is a product in between shaved ice and ice cream, more known as the Taiwanese shaved snow ice; however, it´s considered to be under the shaved ice industry. Currently in El Salvador, this industry is not yet developed, since there are not many formal companies that sell this product and them don´t have much awareness in the market, the main familiar to consumers are the push-cart vendors on the streets, which are not easy to find, because they are constantly moving in the search for clients. This represents an opportunity for the company to enter the market with an organized plan, using as an advantage the weather in the country, which average is between 28 to 22 Celsius degrees in the internal plateau. The business will consist in a food shop located in a middle and upper class mall of the country, where consumers will buy the product to takeaway. After doing the research, we are confident that Icy mix will be a popular choice for consumers who are interested in having a healthy option of ice or frozen dessert, looking to cool off and enjoy a delicious treat.
Reference:	• Anaya, R.A., García, R.J. (2012). Estudio de factibilidad técnico económico para el montaje de una procesadora de sorbete artesanal, elaborado a partir de las frutas de estación cosechadas por las familias (pp.3-6). Retrieved from: https://crispassinato.files.wordpress.com/2016/03/h_douglas_goff_richard_w_hartel_ice_creambookzz-org.pdf • Lazor, Drew. (2016). The Illustrated Global Guide to Shaved Ice. Retrieved from Saveur: https://www.saveur.com/shaved-ice-around-the-world • Average weather in El Salvador. (n.d.). Retrieved from Ministerio de Medio Ambiente: pertenecientes a la asociación cooperativa de producción agropecuaria “La Libertad” de R.L., ubicada en Tamanique, departamento de La Libertad, (pp.8-9). Retrieved from UES: http://ri.ues.edu.sv/1184/1/Tesis_G_32.pdf • Goff, H.D., Hartel, R.W. (2013). Ice cream. Springer. http://www.snet.gob.sv/ver/meteorologia/clima+en+el+salvador/ • Economics information of the Macro Environment. The World Factbook. (n.d.). Retrieved from the Central Intelligence Agency CIA: https://www.cia.gov/library/publications/the-world-factbook/geos/es.html • López, T.S., Rodríguez, L.E. (2014). “El Salvador: Estimaciones y Proyecciones de Población. Nacional 2005-2050. Departamental 2005-2025”. Dirección General de Estadísticas y Censos Dygestic. (pp.37-40, 45-46, 71, 74). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/novedades/avisos/540-el-salvador-estimaciones-y-proyecciones-de-poblacion.html • Urban Area Population in San Salvador. (n.d.). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/temas/des/poblacion-y-estadisticas-demograficas/censo-de-poblacion-y-vivienda/poblacion-censos.html • Urban Area Population in La Libertad. (n.d.). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/temas/des/poblacion-y-estadisticas-demograficas/censo-de-poblacion-y-vivienda/poblacion-censos.html
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933045
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1059330451
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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