政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/117448

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/117448

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/117448

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題名:	商業企劃書 : 在台灣創立新的面膜品牌 Business plan for creating a new face mask brand in Taiwan
作者:	胡瑜珊 Hu, Yu Shan
貢獻者:	吳文傑 Wu, Jack 胡瑜珊 Hu, Yu Shan
關鍵詞:	面膜消費行為市場情況品牌定位企業家 Face mask Consumer behavior Market status Brand position Entrepreneur
日期:	2018
上傳時間:	2018-06-01 17:39:26 (UTC+8)
摘要:	The raising of beauty awareness and increasing growth of optimistic view on market. In order to enter the market and position the brand precisely, it is important for cosmetics and skin care products were the trend in Taiwan in the last 5 years. As growing demand for consuming face mask become the trend, manufactures and brands have an entrepreneur to understand and analyze the consumer behavior, characteristics and market status of face mask in Taiwan. The purpose of this study is to understand the features of creating a new face mask brand in Taiwan and predict the overall operation, brand positioning and financial performance. For research and develop of Resplendissance face mask with natural ingredients and vacuum packaging, the price positioning at medium-premium level to target office lady, female in labor force and teenagers. The performance of Resplendissance financial statement for five years, the great investment on promoting the product on drug store and social media channels by bloggers and youtubers results serious financial problem of generating negative profit totally NTD$1,321,200 in the beginning of four years. Assuming growth rate of sell quantity increasingly by 40%~50% every year because of continuously promoting on social media channels to attract Taiwanese and foreign countries in Asia, then net profit will finally reach to positive NTD$ 149,220 in fifth year and generate positive profit in the following years.
參考文獻:	The origin and history of cosmetic face mask. https://chicchiq.com/the-origin-and-history-of-cosmetic-face-masks/ Epotch Times. http://www.epochtimes.com/b5/17/4/19/n9052170.htm http://www.epochtimes.com/b5/18/1/15/n10059473.htm Darbre, P. D., Aljarrah, A., Miller, W. R., Coldham, N. G., Sauer, M. J. and Pope, G. S. (2004) Concentrations of parabens in human breast tumours. Journal of Applied Toxicology, 24 (1). pp. 5-13. ISSN 0260-437X　from: http://centaur.reading.ac.uk/10465/ Daily Headline News. https://kknews.cc/zh-tw/fashion/lz2jn2z.html Taiwan Trade. http://info.taiwantrade.com/CH/bizsearchdetail/361459/I Taiwan Economic Department of Statistics. https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=2373 China Times. http://www.chinatimes.com/newspapers/20130515000553-260204 Fashion Guide. http://www.fashionguide.com.tw/Beauty/08/resMsgL.asp?LinkTo=TopicL&TopicNum=14406&Absolute=1 Lai-Yu, Chun (2012). A Study on Female Consumer Behavior for Generic Brand and Facial Mask Products. Executive Master of Business Administration Ling Tung University. Business Weekly. https://wealth.businessweekly.com.tw/GArticle.aspx?id=ARTL000044814&p=0 Manager Today. https://www.managertoday.com.tw/articles/view/53365 TVBS news. https://www.youtube.com/watch?v=kXcCxbtu-mU Timeless Truth Mask official website. https://www.ttmask.com/johnlee Pressreader. https://www.pressreader.com/korea-republic/the-korea-times/20170202/281913067840656 Jayjun official website. http://cn.jayjun.co.kr/ Euromonitor International. https://www.fungglobalretailtech.com/research/deep-dive-face-mask-market-booming-competition-unique-ingredients-product-innovations-capture-lucrative-chinese-market/ E-ICPE Eastern consumers data. http://www.brain.com.tw/news/articlecontent?ID=19250 Chinese Marketing Information Service Inc. http://www.cmisi.com.tw/industry-tracking/2017%E4%BF%9D%E9%A4%8A%E5%93%81%E5%81%8F%E5%A5%BD%E8%AA%BF%E6%9F%A5/ Ming Weekly. http://www.mingweekly.com/beauty/beautytips/content-3293.html Taiwan Ecommerce and Startup Association. http://www.brain.com.tw/news/articlecontent?ID=19250 Department of Statistics. https://www.moea.gov.tw/MNS/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=2968 Economic News. https://www.economic-news.tw/2018/01/cosmetic.html
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933029
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0104933029
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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