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政大典藏 > College of Communication > Department of Advertising > Periodical Articles > Item 140.119/116411

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/116411

Title:	Stop playing with your food! A comparison of for-profit and non-profit food related advergames
Authors:	林芝璇 Cicchirillo, Vincent Lin, Jhih-Syuan
Contributors:	廣告系
Date:	2011
Issue Date:	2018-03-21 17:35:16 (UTC+8)
Abstract:	In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations` web sites. The authors conducted a content analysis of 80 interactive games (40 for-profit and 40 non-profit). The results showed differences in the interactive-gaming genre types employed by non-profit and for-profit organizations. This research adds considerably to the literature about the ways in which children learn healthy food habits/behaviors. Managerial and practical implications are provided to address the need to advance socially responsible methods for organizations.
Relation:	Journal of Advertising Research, Vol.51, No.3, pp.484-498
Data Type:	article
DOI link:	https://doi.org/10.2501/JAR-51-3-484-498
DOI:	10.2501/JAR-51-3-484-498
Appears in Collections:	[Department of Advertising] Periodical Articles

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