政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/116405

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50933609 Online Users : 990

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Communication > Department of Advertising > Periodical Articles > Item 140.119/116405

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/116405

Title:	Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China
Authors:	林芝璇 Chu, Shu-Chuan Lin, Jhih-Syuan
Contributors:	廣告系
Keywords:	corporate social responsibility (CSR), advertising, culture, cosmetic industry, China
Date:	2012
Issue Date:	2018-03-21 17:34:48 (UTC+8)
Abstract:	As cosmetic marketers actively embrace corporate social responsibility (CSR) and promote "ethical" or "green" products in their advertising campaigns, exploring how consumers perceive the role of CSR in the cosmetics industry is becoming increasingly imperative. This study explores how CSR is practiced and perceived in China, the largest female consumer market in the world. Consistent with Chinese cultural values of collectivism and harmony, the results suggest that the CSR of the cosmetics business is important in China. This study opens the door for further research by investigating an under-served region and industry. Theoretical and managerial implications for cosmetic advertising strategies are discussed.
Relation:	Asian Journal of Business Research, Vol.2, No.1, pp.62-84
Data Type:	article
Appears in Collections:	[Department of Advertising] Periodical Articles

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	441	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...