English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51672580      Online Users : 656
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/116227


    Title: 新媒介環境中閱聽人參與典範的建構：以歐洲閱聽人轉型研究計畫為考察對象
    The Construction of an Audience Participation Paradigm in the New Media Environment:Examining of the European Project of ‘Transforming Audiences, Transforming Societies’
    Authors: 徐桂權
    Xu, Guiquan
    Keywords: 歐洲;閱聽人;轉型;參與;典範
    European;audiences;transformation;participation;paradigm
    Date: 2018-01
    Issue Date: 2018-03-06 16:30:38 (UTC+8)
    Abstract: 閱聽人研究是新媒介環境中傳播研究創新的一個重要領域。本文以2010-2014年歐洲科學與技術合作計畫資助的大型研究計畫「轉型中的閱聽人與社會」為考察對象，著眼於知識生產與社會脈絡之間的互動關係，來分析當前歐洲傳播學界在閱聽人研究領域的新思路。該研究計畫包括四個子課題：新媒介環境中的媒介素養；閱聽人的互動及參與；資訊傳播技術的社會影響；閱聽人轉型與社會融合。透過這些議題背後的知識脈絡的分析，本文嘗試提煉出新媒介環境中歐洲閱聽人研究的發展趨勢，即一種新型的「閱聽人參與典範」的建構，並對其理論思維與社會意義進行詮釋。
    Audience research is a crucial area of theoretical communication innovation in the new media environment. By examining the academic project of ‘Transforming Audiences, Transforming Societies’ funded by the European Cooperation Project in Science and Technology, this article analyzes the innovative ideas of European audience research from the perspective of the interaction between knowledge production and societal contexts. This project includes four mains issues: media literacy in the new media environment; audience interactivity and participation; the role of Information and Communication Technology use when involving social relationships; and audience transformation and social integration. By analyzing the academic vein of these issues, this article determines the theoretical trends and social meanings of European audience research, naming the construction of a new ‘audience participation paradigm’ in the new media environment.
    Relation: 新聞學研究, 134, 145-178
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    134-4.pdf641KbAdobe PDF2444View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback