政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/116224
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 112879/143845 (78%)
造访人次 : 50019081      在线人数 : 515
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/116224


    题名: 科普如何變成傳奇：從文本析論1990年代「科學文化」書系的語文傳播
    How did Popular Science Become a Legend? On the linguistic communication of “Science Culture” book series in 1990s Taiwan from the approach of text analysis
    作者: 陳瑞麟
    Chen, Ruey-Lin
    关键词: 科學普及;科學傳播;溝通行為;科學文化;天下文化出版社
    Popular Science;Science Communication;Communicative action;Science Culture;Commonwealth Publishing
    日期: 2018-01
    上传时间: 2018-03-06 16:29:53 (UTC+8)
    摘要: 本文探討1990年代間天下文化出版社的科普書系「科學文化」如何變成一則出版傳奇。這個出版傳奇的實現有賴於二個語文傳播策略：以選擇傳記型的科普書和文學性的修辭來「引起興趣」，並以「傳奇化」的書名標題來「強化第一印象」。本文使用質性的本文分析方法，透過分析「科學文化」書系的出版資訊、導讀、內容等文字風格，輔以關鍵策畫人和主編的訪談，並與1970-1990年間的早期科普書系等作對照，證明「科學文化」書系的成功在於上述兩個策略。
    Commonwealth Publishing Co. in Taiwan has published a series of popular science books, named Science Culture, since 1991. This series has achieved great success in publication and in marketing and up to the present has published over 164 volumes and sold out a great number of hard copies. It is well regarded as a publication legend. How did it succeed? What strategies has it adopted to become such a legend? This paper shows that the series’ success depends on two strategies: exciting subjects and strengthening the first impression. This research applies three related tactics or techniques publishing scientific biographies, literary rhetoric, and using romanticizing titles to realize two strategies of the series. This paper reveals these strategies and techniques by investigating the writing style of books in the series, comparing the titles of the series with other titles of popular science books before 1990, and conducting interviews with the editors of that series.
    關聯: 新聞學研究, 134, 1-39
    数据类型: article
    显示于类别:[新聞學研究 TSSCI] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    134-1.pdf758KbAdobe PDF2409检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈