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    Title: 傳統服務業數位轉型IT挑戰與策略之研究 -以A集團智慧轉型為例
    Authors: 歐健和
    Contributors: 季延平
    歐健和
    Keywords: 數位轉型
    IT策略
    IDEA
    DevOps
    行動應用
    數位平台
    Date: 2018
    Issue Date: 2018-03-02 11:44:02 (UTC+8)
    Abstract: 數位化時代的來臨,企業對本身運營模式與價值主張必須要重新審視與調整,尤其在台灣的傳統服務業,面對市場飽和發展停滯的問題,使得企業將數位轉型列為首要任務。而依據Gartner預測,約莫三年全球將會有75%的企業轉型為數位企業,數位轉型必經的將是全盤改變企業的組織架構,亦也考驗企業的決心和資源。眾多台灣企業皆了解數位轉型對於企業革新的重要性,但卻有超過一半以上的企業尚無相應對的策略或躊躇不前。
    本論文為說明市場現況與趨勢,針對企業總體與IT部門現況,進行數位轉型的研究與分析,透過文獻探討數位轉型對公司的影響,並藉由IT領導力、策略、組織與開發四個要點來指出IT面對數位轉型的挑戰與策略。再透過A集團的案例情境分析了每一個流程與步驟,幫助企業找出痛點,翻轉組織內部觀念與策略,並說明如何善用IT部門的專業能力,構成全方位的數位轉型,使得良好的使用者體驗變成戰略的核心。
    最後本研究歸納IT面對數位轉型需具備四大關鍵要素:
    1.具運營思維的領導力。
    2.IT策略應聚焦於創造業務與顧客價值。
    3.打造敏捷、跨部門合作IT組織。
    4.開發以使用者體驗為最高導原則的數位應用。
    透過IDEA的循環包括識別(Identify)、設計(Design)、建構(Engineer)、分析(Analyze)四個步驟,及在本研究中加入A(Alive)等五步驟,建立一個架構完善、整合性強的數位平台,具備智慧與敏捷的能力平台,才能幫助企業核心業務的轉型與運營模式的再造,達到數位轉型的真正價值-降低成本、提高效率與創造利潤。
    Reference: 參考文獻
    1.Aaron K. Olson (2015)。數位轉型的關鍵在員工,而不是科技。哈佛商業評論,取自https://www.hbrtaiwan.com/article_content_AR0004678.html
    2.CISCO (2016)。思科的數位化轉型。取自https://goo.gl/acgaqo
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    5.Microsoft (2017)。亞洲數位轉型研究調查報告:逾八成企業數位轉型勢在必行,取自https://goo.gl/iNdYtD
    6.Michael Fitzgerald (2016)。數位企業正啟航。CIO IT 經理人,2015/03,NO.45,P.30-43
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    8.VERITAS (2016)。數位轉型必須仰賴企業資料管理。取自 https://goo.gl/vGtN4F
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    16.葉基仁(2017)。台灣數位轉型:澳洲策略與APEC焦點。中華台北APEC研究中心,214期,P.8-10
    17.勤業眾信,數位化轉型的價值機會與實戰步驟,取自https://www2.deloitte.com/tw/tc/pages/risk/articles/digital-transformation.html
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932082
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932082
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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