政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/115790

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/115790

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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/115790

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題名:	台灣資訊產業的經營策略分析 - 以A公司為例 Business Strategy Analysis of Taiwan IT Industry - The Case of A Corporation
作者:	胡書賓 Hu, Su Pin
貢獻者:	李易諭胡書賓 Hu, Su Pin
關鍵詞:	資訊產業虛擬實境擴增實境人工智慧動態核心能耐價值創新購併 Information industry Virtual reality Augmented reality Artificial intelligence Dynamic core competence Value innovation Mergers and acquisitions
日期:	2017
上傳時間:	2018-02-02 17:19:22 (UTC+8)
摘要:	全球資訊產業正步入科技典範移轉的新時代，WinTel主導多年的個人電腦產業逐漸式微，但新一波圍繞著行動運算、雲端運算與高效運算的大趨勢正風起雲湧，幾個代表性領域，包含持續進化的智慧手機、虛擬實境、擴增實境、物聯網、雲端及人工智慧等新科技應用，正全方位的改變人類的生活與工作型態，同時也帶來各種產業新機會。本論文研究台灣資訊產業面臨此外在環境變化下的經營成長策略，藉由探討回顧安索夫成長策略模型、產品生命週期理論、動態核心能耐理論、價值創新、購併及多角化等各面向策略觀點，輔以科技典範蘋果公司的成長策略實例分析，並多方蒐集研究各細分產品的發展趨勢與成長數據預估，對研究個案A公司及台灣資訊產業提出，因應新舊科技典範移轉威脅與機會並存挑戰下的成長策略建議，包含一. 調整資源重心，縮減PC產品線，聚焦資源於成長性高的電競電腦、超薄筆電、二合一筆電及雲端伺服器等領域，精準產品與市場策略，以掌握PC演化質變過程尚存的成長契機。二. 提升創新格局，從產品創新擴大至服務創新與營運創新，攫取虛擬實境、擴增實境、雲端及人工智慧等新科技與應用發展的大機會。三. 採外部結盟與購併策略作為，積極迎向產業大趨勢，迅速建立跨入虛擬實境、擴增實境、雲端與人工智慧等新科技與應用多角化經營所需的核心能力等幾個方向，並針對這些策略建議的關鍵成功要素加以分析。 The global information industry is entering a new era of technology paradigm shift. The personal computing industry dominated by WinTel has been gradually declining. However, the new generation of megatrends surrounding mobile computing, cloud computing and high performance computing is surging. Several representative fields that include evolving Smartphones, Virtual Reality, Augmented Reality, the Internet of Things, Cloud Computing and Artificial Intelligence are all about changing the way people live and work, simutaneously creating new opportunities for industry. This thesis researches the business growth strategy upon Taiwan`s information industry under the circumstance of environmental change as mentioned above. By reviewing Ansoff`s growth strategy model, product life cycle theory, dynamic core competence theory, value innovation, merger & acquisition, and diversification, supplemented by examples of Apple`s growth strategy, as well as studying the development trend of subdivided products and growth data projections, we propose the growth strategy recommendations for the research case A company and Taiwan`s information industry confronting the threaten and opportunity coexistence brought by the old and new technology paradigm shift. They include : I. Adjust the focus of resources to reduce the PC product line, focusing on resources for the high growth areas of gaming computers, ultra thin NB, 2-in-1 NB and cloud server, making precise product and market strategies, in order to master the growth opportunity of PC evolution. II. Enhance the innovation pattern, expand from product innovation to service innovation and operation innovation, so as to grasp the big opportunity of VR, AR, Cloud and AI. III. Actively adopt strategic alliance, mergers and acquisitions to rapidly establish the required new core competencies of operating the diversification business of VR, AR, Cloud and AI. Furthermore, the key successful factors of these strategies are analyzed.
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Harvard Business Review, 48(6), 95-110. 三、個案公司資料個案公司，2016年度年報及2017年第一季法人說明會說明書。四、網站資料 2017年資訊系統產業前瞻趨勢分析 (September 1, 2016) 網址：https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=437 2017十大趨勢test3催生IT產業新價值 (February 13, 2017) 網址：https://kknews.cc/tech/398m4po.html 台灣電子產業回顧與展望- 市場產業情報- 工研院中文版 (December 22, 2014) 網址： https://www.itri.org.tw/chi/Content/NewsLetter/Contents.aspx?SiteID=1&MmmID=5000&MSid=621302513530161363 企業成長 – MBA智庫百科 (April 12, 2016) 網址：http://wiki.tmbalib.com/zh-tw/%E4%BC%81%E4%B8%9A%E6%88%90%E9%95%BF 企業成長策略與擴展方式－Ansoff Matrix (August 20, 2010) 網址：http://futurewen.pixnet.net/blog/post/3895222-%E3%80%907%E3%80%91%E4%BC%81%E6%A5%AD%E6%88%90%E9%95%B7%E7%AD%96%E7%95%A5%E8%88%87%E6%93%B4%E5%B1%95%E6%96%B9%E5%BC%8F%EF%BC%8Dansoff-matrix 安索夫矩陣：如何應用於企業策略與個人職涯 (April 22, 2016) 網址：https://www.pmtone.com/how-ansoff-matrix-is-suitable-for-both-corporate-and-personal/ 何謂產品生命週期理論 (November 19, 2013) 網址：http://www.bplan.url.tw/NPDP/top3_1.aspx?d=951bf687-5f29-4ce0-bfa5-933ae5d8e819 企業動態能力理論 (November 29, 2013) 網址：http://wiki.mbalib.com/zh-tw/%E4%BC%81%E4%B8%9A%E5%8A%A8%E6%80%81%E8%83%BD%E5%8A%9B%E7%90%86%E8%AE%BA 哈佛MBA解讀賈伯斯的再造蘋果策略 (March 25, 2013) 網址：http://www.ithome.com.tw/node/79454 價值創新 – MBA智庫百科 (March 24, 2015) 網址：http://wiki.mbalib.com/zh-tw/%E4%BB%B7%E5%80%BC%E5%88%9B%E6%96%B0 關鍵成功要素分析法 – MBA智庫百科 (December 1, 2017) 網址：http://wiki.mbalib.com/zh-tw/%E5%85%B3%E9%94%AE%E6%88%90%E5%8A%9F%E5%9B%A0%E7%B4%A0%E5%88%86%E6%9E%90%E6%B3%95 蘋果成立40周年：快速了解蘋果發展史 (April 1, 2016) 網址：https://read01.com/mQ62yB.html#.WawD37IjGM8 Ansoff 市場產品矩陣與運用(March 26, 2013) 網址：http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=7927 IDC預估PC市場：未來出貨量還將持續下跌 (September 5, 2017) 網址：https://kknews.cc/tech/8beqe4e.html Augmented/Virtual Reality to hit $150 billion disrupting mobile by 2020. 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描述:	碩士國立政治大學經營管理碩士學程(EMBA) 104932004
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0104932004
資料類型:	thesis
顯示於類別:	[經營管理碩士學程EMBA] 學位論文

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