政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/115731

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Title:	投資人關係與企業價值之探討 Investor relations and enterprise value – a case study
Authors:	高子琁 Kao, Tzu-Hsuan
Contributors:	郭維裕 Kuo, George 高子琁 Kao, Tzu-Hsuan
Keywords:	投資人關係企業價值股東投資人公開資訊 Investor relations Enterprise value Shareholders Investors Transparent disclosure information
Date:	2018
Issue Date:	2018-02-02 11:02:39 (UTC+8)
Abstract:	Since the 2008 financial crisis, we have been seen significant changes and movements in the capital markets. As an Investor Relations Officer (IRO) of the listed company, a continuing challenges is to attract and retain the investment funds from the capital market and keep a liquidity. Hence, the effective Investor Relations is very essential for the listed company because an effective investor relations programme is not only save valuable management time, but also can assist to deliver a fair valuation for the equity of enterprise, reduced funding costs and provide a strong shareholder base which will stand the company in good stead if times get tough, such as in low season business cycles or uncontrollable global financial crisis. The Investor Relations would be the eyes and ears of a company in the capital market and would deliver valuable insights into market sentiment, such as to potential investors and shareholders. An effective investor relations must have full commitments and supports of the senior management and C-suite. Investor Relations is a strategic management responsibility that requires an integration of corporate finance, communications, competence, perspective, and compliance to enable the most effective two-way communication between a company, investment community, and all shareholders. The key objective of IR is to achieve optimal valuation of the enterprise. The Investor Relations should articulate in a way that investors could understand the direction of the company and develop reasonable expectations for determining success via investor conference, roadshow, and other communication channels.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 102933015
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0102933015
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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