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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 會議論文 > Item 140.119/115556

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題名:	An Eye for An Eye: A Matching Response Approach to New Product Preannouncement
作者:	陳建維 Yang, Chi-Lin;Chen, Chien-Wei;Chiang, Min-Hsien
貢獻者:	國際經營與貿易學系
關鍵詞:	abnormal return;new product preannouncement;signaling
日期:	2017-01
上傳時間:	2018-01-11 15:04:08 (UTC+8)
摘要:	Rooted in both signaling theory and game theory, this research investigates the use of new product preannouncements in response to competitive new product preannouncements, and explores the performance implications of such reciprocal retaliation. This research regards preannouncing new products as a signaling game, and simultaneously takes both initiating and responding firms into consideration. We find a positive relationship between the stock performance of the matching response and the number of information cues released. As predicted, a negative relationship is found between the abnormal returns and the response time around responders preannouncement days. Earlier retaliatory NPPAs are proven to be more financially effective. Defenders using multiple product preannouncements have greater abnormal returns than those with single product preannouncements. The findings of the research may shed light on new product preannouncement decisions and serve as a guideline for managers to develop strategies for preannouncing new products in retaliation.
關聯:	Academy of Management Proceedings, 2017 (Meeting Abstract Supplement) 11075
資料類型:	conference
DOI 連結:	http://dx.doi.org/10.5465/AMBPP.2017.11075abstract
DOI:	10.5465/AMBPP.2017.11075abstract
顯示於類別:	[國際經營與貿易學系 ] 會議論文

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