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Title:	Reputation Risk and its Relation with Financial Performance: Evidence of Life Insurance Companies
Authors:	陳彩稚 Chen, Tsai-Jyh
Contributors:	風險管理與保險學系
Keywords:	corporate reputation;insurance companies;underwriting service quality
Date:	2016-01
Issue Date:	2018-01-08 12:35:42 (UTC+8)
Abstract:	This paper analyzes empirically the relationship between corporate reputation and financial performance of life insurers. First, it investigates the factors contributing to corporate reputation of life insurers and finds that financial strength as well as underwriting service quality is a crucial determinant. Secondly, this study shows that corporate reputation has a significantly positive impact on profitability because it helps to bring in new business and premiums for investment. Third, underwriting and investment constructs of insurance operations are connected together to analyze the sources for profitability. Additionally, this paper finds that sustained reputation may increase profitability over time because reputation built previously can keep an insurer in a favorable position in the future market competition. The empirical findings of this paper suggest that life insurers can improve their profitability through promoting corporate reputation which highly relies on the service quality of underwriting.
Relation:	Academy of Management Proceedings, 2016 (Meeting Abstract Supplement) 11388
Data Type:	conference
DOI link:	http://dx.doi.org/10.5465/AMBPP.2016.11388abstract
DOI:	10.5465/AMBPP.2016.11388abstract
Appears in Collections:	[Department of Business Administation] Proceedings

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