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    題名: 報紙的形象設定效果研究：以民國八十三年台北市市長選舉為例
    The Image Setting Effect of Election Reporting
    作者: 金溥聰
    King, Pu-Tsung
    關鍵詞: 形象設定;選民評價;候選人議題與形象
    image-setting;candidate images;candidate evaluation;election campaign
    日期: 1997-07
    上傳時間: 2018-01-05 17:24:16 (UTC+8)
    摘要: 本論文針對1994年台北市長選舉，研究的主要問題是：一）檢驗報紙是否具有候選人形象設定的效果，二）檢驗影響報紙形象設定效果的各種情境因素，包括媒介使用、省籍、教育程度、年紀、政黨認同等，三）檢驗選民對各個候選人情感好惡評價的有效預測變項。研究設計主要分成：一）內容分析：選舉期間，針對國內三大報紙中，有關候選人議題與形象的報導，進行為期四個月的內容分析。二）電話調查：在選舉投票日的前一週內，對台北市的選民進行有關候選人形象的電話訪問調查。
    This study collected its research data from the 1994 Taipei mayoralty election. The main research foci of the study are: 1) to verify the second-level media agenda-setting effects, namely, the candidate-image-setting effects of the newspapers; 2) to examine the different contingent conditions of the media image-setting effects, including media exposure, education, age, gender, party identification, and sub ethnicity; 3) to investigate the best predictors of the image-setting effects among voters. The research design of the study includes two parts: 1) to content-analyze three leading newspapers` reporting (for a period of four months) about campaign issues and candidate images during election campaign; 2) to conduct a telephone survey within one week before the election day to collect voters` opinions about candidate images.
    關聯: 新聞學研究, 55, 203-223
    資料類型: article
    顯示於類別:[新聞學研究 TSSCI] 期刊論文

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