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    题名: 社群媒體上台灣青年穆斯林的認同展演
    Identity and online performance of young Taiwanese Muslims on Facebook
    作者: 王穎芝
    Wang, Ying Chih
    贡献者: 康庭瑜
    Kang, Ting Yu
    王穎芝
    Wang, Ying Chih
    关键词: 台灣穆斯林
    穆斯林
    身份認同
    展演
    劇場理論
    形象管理
    社群網站
    Facebook
    情境崩解
    Taiwanese Muslims
    Identity performance
    Context collapse
    Impression management
    Social Networking Sites
    Facebook
    日期: 2017
    上传时间: 2018-01-03 16:21:56 (UTC+8)
    摘要: 本文旨在探討台灣地區僅占0.3%人口的漢語穆斯林身份認同，並剖析影響青年穆斯林在社群網站上的展演行動之社會認知、隱私與科技功能等因素。本研究以半結構式訪談訪問11位介於20至40歲青年穆斯林，發現受訪者一致發展出「信仰伊斯蘭教的台灣公民」之身份認同。第二部分運用高夫曼劇場理論之形象管理概念，分析台灣穆斯林在Facebook的展演策略。針對社會中的非穆斯林觀眾，受訪者認為台灣大眾對伊斯蘭教一知半解，不若西方「伊斯蘭恐懼症」現象嚴重，負面印象也僅限於中東穆斯林；台灣多元宗教與族群之社會形態也有利於展演宗教認同。為符合前述脈絡，台灣穆斯林主要發展出三種形像展演的策略：1. 提供穆斯林知識之正確來源 2. 信仰伊斯蘭的「常人」3. 行為自律者。受訪者傾向分享有關穆斯林之新聞報章資訊，也善於運用相片、影片、打卡等視覺元素吸引非穆斯林關注。此外，有鑒於社群網站「情境崩解」之現象頻繁，受訪者也習得分群、標籤審查甚至另開粉絲專頁等方式，在穆斯林與非穆斯林觀眾間維護不同的展演形象。宗教中的性別規範亦是影響台灣穆斯林展演策略的重要因子。
    This study analyzes how Taiwanese Muslims construct and negotiate their identity through impression management on social network sites (SNSs). The findings demonstrate that their impression management on SNSs serves as a response, if not resistance, to the preexisting power structure underlying the global circulation of knowledge on religion and ethnicity. First, this study demonstrates that they have developed a uniquely local identity of being Taiwanese Muslim, combining the religious identity and Taiwanese citizenship. Secondly, this study illustrates Taiwanese Muslims’ strategies of impression management on Facebook. By applying the dramaturgical approach, this study explores how Taiwanese Muslims present appropriate impressions as a response to the ways in which Muslims and Islam are perceived in the society. They believe Taiwanese users on Facebook have superficial understanding about Muslim and Islam but the society’s negative stereotypes are only against Middle-eastern Muslims. Therefore, they develop three main strategies of identity expression: 1) deliberating sources of correct information about Muslim; 2) highlighting the ‘ordinariness’ of Muslim people; 3) presenting a highly disciplined self. Faced with the challenge of context collapse on SNSs, some of the Taiwanese Muslims developed managing skills and learned to segregate audience by applying custom friend list, tagging review functions and even creating new pages to maintain the confines between their own stages and other performers.
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    描述: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    102461009
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1024610091
    数据类型: thesis
    显示于类别:[國際傳播英語碩士學程] 學位論文

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