政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/115349
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/115349


    Title: 財務餘裕資源、公司策略與績效之研究—新興經濟體之實證
    Authors: 于卓民
    Contributors: 企業管理學系
    Keywords: 策略相似性;複製與延伸;策略平衡理論;競爭;正當性
    strategic similarity;replication and extension;strategic balance perspective;competition;legitimation
    Date: 2014
    Issue Date: 2017-12-25 14:40:34 (UTC+8)
    Abstract: 廠商的定位策略與績效的關係，一直是策略管理領域的研究重點之一，Deephouse (1999) 的經典文章，整合策略觀點與機構理論觀點，提出策略平衡理論，認為廠商與競爭者維持中等程度的策略相似性時，最有益於廠商績效。在研究上，此類研究有三大缺口：一、後續實證研究不多且結果並不一致，卻有許多學者引用其平衡機構壓力與競爭壓力之觀點，可能致使學界吸收錯誤的知識；二、研究多為單一產業之研究，或多產業研究，但未納入產業變數，因此無法得知策略相似性與績效的關係是否是受到機構壓力與競爭壓力之影響；三、實證情境多在歐、美等先進國家，策略平衡理論是否適用於中國大陸等新興國家仍有所疑慮。因此，本研究透過複製與延伸Deephouse之經典文章，有助於補足此派研究的三大缺口。此外，本研究亦顯示了複製與延伸研究的必要性與重要性，透過系統性的複製與延伸研究，將可穩固策略管理與國際企業領域研究之知識基礎，有助於知識的累積與發展。
    Deephouse raises an important question for firms being different from being the same ? He suggests moderate degree of similarity is best for performance, while few recent studies provide inconsistent results. Empirical evidences also imply that variant relative strength of competitive and institutional pressures may moderate strategic similarity – performance relationship. In order to test the generalizability of strategic balance perspective and investigate how the relative strength of two contextual forces influences the strength and patterns of the relationship, we conduct a replication and extension study of Deephouse’s seminal work. Our results support strategic balance perspective in substance, but moderating effect indicates the ultimate relationship of strategic similarity and performance depends on the relative strength of two contextual forces. The implications are discussed.
    Relation: 執行起迄：2014/08/01~2015/07/31
    103-2410-H-004-191
    Data Type: report
    Appears in Collections:[Department of Business Administation] NSC Projects

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