English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51613602      Online Users : 810
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/115111


    Title: 商業雜誌與企業公民訊息：一個縱貫性的媒體再現與框架分析
    Business Magazines and Corporate Citizenship: A Longitudinal Analysis of Media Representation and News Frame
    Authors: 楊意菁
    Yang, Yie-Jing
    Keywords: 企業公民;框架分析;商業雜誌;媒體再現
    corporate citizenship;framing analysis;business magazines;media representation
    Date: 2017-01
    Issue Date: 2017-12-11 14:11:09 (UTC+8)
    Abstract: 本研究從縱貫性的角度，探討商業雜誌如何再現以及框架企業公民內容。本文採用內容分析方法，分析台灣三家商業雜誌，共544 篇報導。研究發現，自從2005 年企業公民相關獎項成立之後，三家雜誌的報導明顯增多。在報導內容主題方面，雜誌內容傾向報導「企業公民活動及表現」。而最受雜誌關注的企業公民議題為「擴展與社會參與」議題，「經濟層面」議題最少。框架分析方面，商業雜誌習慣以「成長與榮耀」框架的角度來報導，卻最少以「道德責任」價值框架報導，早期報導以「貢獻社會」框架較多，後期則以「成長與榮耀」框架為主。
    From the perspective of longitudinal angle, this study discussed how business magazines represent and frame the corporate citizenship (CC) message. A total of 544 articles from three Taiwanese business magazines were analyzed. The study found that since 2005 the establishment of corporate citizenship-related awards, three magazines began to place greater emphasis on corporate citizenship issues. As for the article themes, magazines tended to report ＂corporate citizenship activities and performance.＂ Most of magazine articles concerned CC issue of ＂social involvement＂, and few articles focused on issue of ＂economic＂. With respect to news frame, ＂business growth and glory＂ was the major news frame, but ＂moral responsibility＂ frame was the least. In the early period (before 2005), ＂contribution to society＂ was the major article frame, but ＂business growth and glory＂ became the major frame after 2005.
    Relation: 新聞學研究, 130, 141-186
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    130-141-186.pdf1304KbAdobe PDF2260View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback