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政大機構典藏 > 理學院 > 應用數學系 > 期刊論文 > Item 140.119/114863

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/114863

Title:	New statistical analysis in marketing research with fuzzy data
Authors:	吳柏林 Lin, Hsin-Cheng Wang, Chen-Song Chen, Juei Chao Wu, Berlin
Contributors:	應數系
Keywords:	Decision making;Fuzzy statistics;Fuzzy data;Marketing research
Date:	2016-06
Issue Date:	2017-11-23 16:56:42 (UTC+8)
Abstract:	This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people`s thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information.
Relation:	Journal of Business Research, Volume 69, Issue 6, Pages 2176-2181
Data Type:	article
DOI 連結:	https://doi.org/10.1016/j.jbusres.2015.12.026
DOI:	10.1016/j.jbusres.2015.12.026
Appears in Collections:	[應用數學系] 期刊論文

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