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    Title: 建置銀行保險資訊代理人架構研究
    Authors: 陳仲儼
    孫震寰
    林其
    Keywords: 銀行保險;告知義務;資源依賴理論;資訊串聯理論
    Date: 2006
    Issue Date: 2017-10-19 09:33:44 (UTC+8)
    Abstract: 在銀行保險快速成長及網際網路蓬勃發展下,「業務處理電子化」及「代理人架構」是目前保險電子商業之發展趨勢。銀行保險代理保險商品,依據代理理論(Principal-Agent Theory),分擔部分責任與風險,以保險輔助人身份,提供保險專業協助,仲介保險服務的供給需求。探討「告知義務」議題,參考資源依賴理論及資訊串聯等理論,為加強資訊完整性,改善資訊不對稱,建議運用網際網路資訊資源,連接保險特定組織。提出銀行保險資訊B2B代理人架構,將取用的資訊品質構面,於系統分析規劃中勘入,強調品質是可以設計出來的。並以銀行保險架構對應電子商務的網路三個思維。本研究以為援用B2B代理人架構,可以延伸至其他保險通路,藉以強化通路品質,進而創造消費者、保險公司及通路服務商(銀行保險業者)的三贏局面。
    Relation: TANET 2006 台灣網際網路研討會論文集
    電子商務與電子化政府
    Data Type: conference
    Appears in Collections:[TANet Conference] Conference Papers

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