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    题名: 網路虛擬社群及其經營方式之探討
    A study for the virtual community and its operations
    作者: 黃正魁
    黃其彥
    陳慶帆
    Huang, Cheng-Kui
    Huang, Chi-Yen
    Chen, Ching-Fan
    关键词: 虛擬社群;行銷策略;電子商務;灰色系統
    Virtual community;Marketing strategy;Electronic commerce;Gray system
    日期: 1999
    上传时间: 2017-10-18 16:50:36 (UTC+8)
    摘要: 網際網路的使用為人們帶來許多衝擊和影響，許多傳統人類的交流活動都因之改變，虛擬社群(Virtual Community)即是一例，虛擬社群為網路上有相同嗜好與興趣的人們，提供一個固定的網路空間，他們在網路上，經由虛擬社群彼此討論與分享心得與經驗予社群成員。在本研究中，為了解虛擬社群之行為與特性，我們架設一虛擬社群，號召網友加入，接著，以此進行研究。經由灰關聯分析(Gray Relational Analysis)，我們發現不論從討論、參與或營利之角度，電腦軟、硬體均為網友最愛之主題。此外，經由進一步訪問其他社群，我們發現很多社群之主持人，未預先設定其社群之目標與策略，但成員之互動卻很密切，本研究發現，虛擬社群呈現電子商務商機。
    The use of internet brings many impacts and influences for us. Some traditional communication channels have been essentially changed by the internet. The virtual community is an example. The virtual community provides a cyber space in the internet to the people who have same hobby and interest. They discuss and share their feelings and experiences to the community members in the internet. In the paper, for studying the behaviors and characteristics of the virtual community, we construct a virtual community. Then, based on the constructed virtual community, a series of studies were conducted. Based on the gray relational analysis, we found that the computer hardware and software is the most interesting in the fields of discussion interest, participation, and potential electronic commerce market. In addition, by interviewing some virtual communities, we have that many initiators of the virtual communities do not have goals and strategies for their virtual communities. However, their members visit the web site intensively. Based on our study, the virtual community provides potential opportunities for the electronic commerce.
    關聯: TANet`99會議論文
    WWW應用
    数据类型: conference
    显示于类别:[TANET 台灣網際網路研討會] 會議論文

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