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https://nccur.lib.nccu.edu.tw/handle/140.119/112842
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| Title: | 現代潮流與未來趨勢：分析台北的奢侈品與服務消費行為
Luxury consumption behavior analysis |
| Authors: | 克萊兒
Patricia, Glorieux Claire |
| Contributors: | 林左裕
Lin, Tsoyu Calvin
克萊兒
Glorieux Claire Patricia |
| Keywords: | 奢侈品
行為分析
消費行為
台灣市場
未來趨勢
Luxury
Behavoir analysis
Consumption
Taiwan market
Future trends |
| Date: | 2017 |
| Issue Date: | 2017-09-13 16:06:21 (UTC+8) |
| Abstract: | The present thesis highlight that despite economics crisis, trends show that luxury market is constently increasing. Since, Asian consumers are particulary demanding for innovation in term of fashion, whereas it is particularly targetted from luxury brands over the world. Many reasons lead us to believe that Taiwan is the right market to study; reflecting Asian sought markets.
To study current consuming trends, making an overlook of the Taiwanese market by identifying potential group of consumers, those who will have purchasing power in the Taiwanese, luxury market-consumer’s behavior may be determined allowing a better understanding of the market and its possible evolution. Results may help western companies in order to implement new brands, products or services on Asian market.
Profiling customers have been hard to defined. However, results prove that being the Only kid in the family, the Shopping experience, Social motivation or Emotional attachement must be considered when targeting customers.
A twenty-questions Survey has been conducted in three different places in Taipei. The later, first, focused on demographic and socio-economics data, the second part shows shopping trends of taiwanese buyers, whereas, purchase factors remain in the last category of the questionnaire. Logit regression and Stata-program have been used to instrumentate the research. |
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| Description: | 碩士
國立政治大學
應用經濟與社會發展英語碩士學位學程(IMES)
103266008 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103266008 |
| Data Type: | thesis |
| Appears in Collections: | [應用經濟與社會發展英語碩士學位學程 (IMES)] 學位論文
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Files in This Item:
| File |
Size | Format | |
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| 600801.pdf | 1361Kb | Adobe PDF2 | 492 | View/Open |
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