| Reference: | Abercrombie, N., & Longhust, B.1998. Audiences : a sociological theory of performance and imagination. London, UK: Sage.
Ang, I. (1985). Watching Dallas: Soap opera and the melodramatic imagination. London: Routledge.
Chung, D. S. and S. Kim (2008). "Blogging activity among cancer patients and their companions: Uses, gratifications, and predictors of outcomes." Journal of the American Society for Information Science & Technology 59(2): 297-306.
Do, M. P. ; Kincaid, D. Lawrence. Impact of an Entertainment-Education Television Drama on Health Knowledge and Behavior in Bangladesh: An Application of Propensity Score Matching.
E. M. Rogers, “The Field of Health Communication Today”, the American Behavioral Scientist, Nov, 1994, 38(2), P208.
Hall, S.(1980). Encoding/decoding. In S. Hall et al. (Eds), Culture, Media, Language. London: Hutchinson.
LaTour, M. S. & Zahra, S. A. (1988). Fear Appeals As Advertising Strategy: Should They Be Used? The Journal of Services Marketing. 2(4), 5-14.
Lin, C. A. (1996). Looking back: The contribution of Blumler and Katz’s uses and mass communication to communication research. Journal of Broadcasting & Electronic Media, 40, 574–581.
Park, D. Y. and E. M. Goering (2016). "The Health-Related Uses and Gratifications of YouTube: Motive, Cognitive Involvement, Online Activity, and Sense of Empowerment." Journal of Consumer Health on the Internet 20(1/2): 52-70.
Quick, B. L. (2009). The Effects of Viewing Grey’s Anatomy on Perceptions of Doctors and Patient Satisfaction. Journal of Broadcasting & Electronic Media 53(1), 38–55.
Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27, 37–51.
Rubin, A. M. (1994a). Audience activity and media use. Communication Monographs, 60, 98–105.
Rubin, A. M. (1994b). Media uses and effects: A uses and gratifications perspective. In J. Bryant & D.
Tustin, N. (2010). "The Role of Patient Satisfaction in Online Health Information Seeking." Journal of Health Communication 15(1): 3-17.
Tversky, A., Kahneman D. (1991). Loss Aversion in Riskless Choice: A Reference-Dependent Model. The Quarterly Journal of Economics. 106(4), 1039-1061.
周象賢、肖兵艷，2010。〈恐懼訴求廣告傳播效果研究及其應用啟示〉。《新聞學》 6:157-159。
林東泰，2014。《大眾傳播理論》。台北師大書苑。
陳揚，1996。德里達解構之維。武漢華中大學出版社。
翁振盛、葉偉忠，2010。敍事學。風格學。台北行政院文化建設委員會。
張玉佩，2005。〈從媒體影像觀照自己觀展表演典範之初探〉。《新聞學研究》82: 41-85。
程軍，2015。20世紀戲仿敍事的"反向"邏輯。
黃文博，1998。《關於創意我有意見》。台北天下文化。
曾西霸譯，1997。《實用電影編劇技巧》。台北遠流。原書 Field, S. [1982]. Screenplay: The Foundation of Screenwritting. New York, USA:Bantam Dell.
褚又君，2005。另類的空間先鋒派小說的敍事結構。十堰職業技術學院學報。18(3): 56-59。
楊先順，2005。港台電視廣告的後現代敍事話語。暨南學報哲學社會科學版。116: 120-142。
趙淑英，2011。《社區健康教育與健康促進學》。北京北京大學醫學出版社。
衛生福利部統計處，2016。取自http://www.mohw.gov.tw/CHT/DOS/Statistic_P.aspx?f_list_no=312&fod_list_no=6166&doc_no=55881。
劉新芳，2008。美國科普史研究方法探究讀《科學是怎樣敗給迷信的美國科學與衛生普及》。科普研究1473-76。 |
