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政大典藏 > College of Commerce > Department of MIS > Books & Chapters in Books > Item 140.119/112576

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112576

Title:	Launching a Successful Online Business and EC Projects
Authors:	梁定澎 Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. Turban, Efraim King, David Lee, Jae Kyu Liang, Ting-Peng Turban, Deborrah C.
Contributors:	資訊管理學系
Date:	2015
Issue Date:	2017-09-07 17:45:16 (UTC+8)
Abstract:	There are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any longer. Nevertheless, there are lessons to be learned from the creative Web 2.0 project.
Relation:	Electronic Commerce, pp 731-765 Part of the Springer Texts in Business and Economics book series (STBE)
Data Type:	book/chapter
DOI link:	https://doi.org/10.1007/978-3-319-10091-3_16
DOI:	10.1007/978-3-319-10091-3_16
Appears in Collections:	[Department of MIS] Books & Chapters in Books

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