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    題名: Responding to convergence: Regulating multiscreen television services in Thailand
    作者: 林翠絹
    Lin, Trisha T. C.
    Oranop, C.
    貢獻者: 廣電系
    關鍵詞: Multi-screen TV;Convergence;Digital TV;IPTV;Mobile TV;Cross-platform video consumption;Platform neutrality;Net neutrality
    日期: 2016-05
    上傳時間: 2017-09-04 17:18:19 (UTC+8)
    摘要: This study examines how Thailand’s convergence regulator, the National Broadcasting and Telecommunications Commission (NBTC), regulates digital television’s transition and new audiovisual services. In addition to document analysis, this study interviewed stakeholders (e.g. NBTC policymakers, broadcaster and cable TV operators). The socio-technical analyses show that the NBTC prioritized digital television transition and imposed substantive government/policy support. Comparatively, Internet Protocol television (IPTV) and mobile TV which are driven by the industry/market subsystem have sluggish regulatory advancements. The interview results show that the NBTC is likely to regulate multi-screen TV services’ contents and platforms separately as a result of complexity. Hence, this study recommends a platform-neutral approach to regulate audiovisual media categorized by socio-cultural impact and content production/aggregation model. It suggests that Thailand’s TV-like services which can reach a mass market and produce/aggregate contents/services via a gatekeeping mechanism should be subject to strict content regulations and licensing schemes. However, light-touch regulations in content and licensing are suitable for governing emerging TV-like services which utilize a participatory content model with less socio-cultural impact. Finally, net neutrality is recommended in facilitating cross-platform content innovations and distribution
    關聯: Telematics & Informatics, Volume 33, Issue 2, Pages 722-732
    資料類型: article
    DOI 連結: https://doi.org/10.1016/j.tele.2015.07.005
    DOI: 10.1016/j.tele.2015.07.005
    顯示於類別:[廣播電視學系] 期刊論文

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