政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/112488

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113303/144284 (79%)
Visitors : 50802671 Online Users : 727

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of MIS > Proceedings > Item 140.119/112488

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112488

Title:	Why are people willing to pay for cloud storage service?
Authors:	林湘霖 Wang, Cheng Shu Lin, Shiang Lin
Contributors:	資管系
Keywords:	Distributed database systems;Information science;Quality of service;Cloud service providers;Cloud storage services;conformity;New business models;Partial least square (PLS);Perceived service qualities;Service Quality;willing to pay;Least squares approximations
Date:	2016-08
Issue Date:	2017-09-01 10:06:50 (UTC+8)
Abstract:	Cloud service has created the opportunity for a new business model. Among all of them, cloud storage service is one of the frequently adopted by the Internet user to create, keep and share their files. This study aims to realize customers` willingness to pay for cloud storage service from the mediating effect of perceived value through perceived service quality, perceived sacrifice and conformity. A survey is implemented and analyzed by partial least squares (PLS) method. The research results indicate that the perceived service quality and conformity positively affect the perceived value and then increases the user`s willingness to pay indirectly. This study provides cloud service providers with some references on cloud storage service development and marketing in the future. This would also enable these providers to enhance the factors affecting customers` willingness to pay.
Relation:	2016 IEEE/ACIS 15th International Conference on Computer and Information Science, ICIS 2016 - Proceedings
Data Type:	conference
DOI link:	http://dx.doi.org/10.1109/ICIS.2016.7550806
DOI:	10.1109/ICIS.2016.7550806
Appears in Collections:	[Department of MIS] Proceedings

Files in This Item:

File	Description	Size	Format
1-6.pdf		301Kb	Adobe PDF2	460	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...