| Reference: | 一、中文部分
(一)官方資料
公益財團法人日本台灣交流協會。https://www.koryu.or.jp/taipei-tw/ez3_contents.nsf/06/C4DB33F312A1F29349257EAD002A418E?OpenDocument
(二)書籍
卜正珉，(2009)《公眾外交》(台北：允晨)。
方世榮譯，科特勒原著，(2003)《行銷管理學》(台北:東華)。
李定健譯，萊斯和陶特原著，(1986)《行銷定位》，(台北: 天下出版社)
李世暉，(2013)《文化經濟與日本產業內容:日本動畫、漫畫與遊戲的煉金術》(台北:智勝出版有限公司)。
佛雷德瑞克・馬泰爾，林幼嵐譯，(2014)《全球文化戰爭》(新北市: 稻田出版有限公司)。
郭生玉，(1990)《心理與教育研究法》。(中和市：精華書局)。
孫承著，(2013)《日本軟實力研究》。(北京:中國法政大學)。
聯廣公司蜜蜂小組譯，李維茲原著，(1986)《實效的廣告:USP》(台北: 哈佛出版社)。
葉立誠、葉至誠著，(2002)《研究方法與論文寫作》。(台北：商頂文化出 版社)。
蔡明燁譯，Gary Rawnsely， (2003)《推銷台灣》。(台北：揚智文化事業股 份有限公司)。
傅立民者，劉曉紅譯，(2004)《論實力: 治國方略與外交藝術》(北京: 清華大學出版社)。
(三)學位論文
梁瑩騏，(2015) 《日本對東南亞國家公眾外交之比較：以日本對泰國與越 南的文化交流為例》。(台北：政治大學日本研究學程)。
(四)學術期刊
楊鈞池者(2007)《台灣國際研究季刊》，第 3 期（2007/秋季號），
http://www.tisanet.org/quarterly/3-3-9.pdf
(五) 網路資料
天下雜誌編輯(2013)〈2013天下經濟論壇／蕭萬長：幸福與軟實力 提升台 灣競爭力的關鍵〉，《天下雜誌》，
http://www.cw.com.tw/article/article.action?id=5046251.
高行、鍾詠翔(2016)〈越南引爆民怨 台塑成箭靶〉，《聯合新聞網》，
http://udn.com/news/story/7238/1663656-%E8%B6%8A%E5%8D%97%E6%B0%91%E6%80%A8%E5%BC%95%E7%88%86-%E5%8F%B0%E5%A1%91%E6%88%90%E7%AE%AD%E9%9D%B6
呂美莉(2008)，〈參加美國南加大公眾外交暑期研習班心得報告〉，《公務出國報告資訊網》。http://report.nat.gov.tw/ReportFront/report_detail.jspx?sysId=C09703816
(六) 訪談者提供的資料
日本財團(2016)，〈日本財團及相關團體對中國提供資助的項目〉。
二、英文部分
(一)官方資料
Foreign & Commonwealth Office. http://collections.europarchive.org/tna/20080205132101/www.fco.gov.uk/Files/kfile/PDSBMinutes28Oct2002,0.pdf
Japan Immigration Bureau. http://www.immi-moj.go.jp/newimmiact_3/en/system/index.html.
Ministry of Education, Culture, Sports, Science and Technology, MEXT. http://www.mext.go.jp/a_menu/koutou/ryugaku/081210/001.pdf
United States Government Accountability Office. http://www.gao.gov/new.items/d05323.pdf.
(二)書籍
Akihiko, Tanaka(2003). “ASEAN-Japan Ties: A Basis for Cooperation,” in Japan Center for International Exchange, ed, ASEAN-Japan Cooperation: A Foundation for East Asian Community (Tokyo: Japan Center for International Exchange).
Bernard, H. Russell. (1988). Research Methods in Cultural Anthropology (Maryland: Alta Mira Press).
Boardman, Robert(1973). The Management of Britain’s External Relations(London: Macmillan).
Carr, E. H.(1983). The Twenty Years’ Crisis, 1919-1939: An Introduction to the Study of International Relations, (Basingstoke: Macmillan).
Elliott, Philip, Peter Golding(1973). "The News Media and Foreign Affairs," The Management of Britain’s External Relations (London: Macmillan).
Freeman, Chas W.(1997). Arts of Power (Washington, D.C.: United States Institute of Peace Press).
Leonard, Mark(2002). Public Diplomacy, (London: The Foreign Policy Centre).
Malone, Gifford D.(1988). Political Advocacy and Cultural Communication: Organizing the Nation’s Public Diplomacy ( Lanham: University Press of America).
Maxwell, McCombs & Salma I. Ghanem(2003). Framing Public Life: Perspectives on Media and Our Understanding of The Social World (Mahwah, N.J.：Lawrence Erlbaum Associates).
Melissen, Jan (2005). The New Public Diplomacy: Soft Power in International Relations (New York: Palgrave Macmillan).
Morgenthau, Hans, J.(1967). Politics among Nations: the Struggle for power and peace (NY: Alfred A Knoph).
Nye, Joseph(2004). Soft Power: The Means to Success in World Politics. (New York: Public Affairs,).
Rose, Richard(1965). Politics in England (London: Faber & Faber).
Rugh, William A.(2006). American Encounters with Arabs: The “Soft Power” of U.S. Public Diplomacy in the Middle East (London: Praeger Security International Advisory Board).
Sharp, Paul(2005). “Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy.” in The New Public Diplomacy : Soft Power in International Relations (New York : Palgrave Macmillan).
Taylor, P.M.(1997). Global Communication, International Affairs, and the Media Since 1945 (London: Routledge).
Tuch, Hans N.(1990). Communicating with the World: U.S. Public Diplomacy Overseas. (New York: St. Martin’s Press).
(三)期刊論文
Bradford, Annette(2015). “Changing Trends in Japanese Students Studying Abroad,”International Higher Education, No.85, p.23.
Dahl, Robert(1957). “The Concept of Power,” Behavioral Science, Vol. 2, Issue 3, pp. 201-215.
Fan, Ying (2008). “Soft Power: Power of Attraction or Confusion?” Place Branding and Public Diplomacy vol. 4, no.2, pp.147-158.
Healy, Tim and Laurence Eyton(1996). "Perils of Money Diplomacy," Asiaweek.
Hsiao, Michael and A. Yang(2009). "Soft Power Politics in the Asia Pacific: Chinese and Japanese Quests for Regional Leadership," Vol. 7, No. 2.
Keohane, Robert and Joseph Nye(1998). “Power and Interdependence in the Information Age,” Foreign Affairs, Vol. 77, No. 5.
Manheim, Jarol (1994). Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence (New York: Oxford University Press), pp.61-82.
McGray, Douglas(2002). “Japan’s Gross National Cool,” Foreign Policy, No.130 , pp.44-45.
Nossel, Suzanne(2004). “Smart Power,” Foreign Affairs, Vol. 83, No. 2,
pp. 131-142.
Nye, Joseph S.(1990). "Soft Power," Foreign Policy, No. 80, p. 166.
"Relations Recast: In Diplomatic Competition with Beijing, Economic Clout Keeps Taipei a Strong Player," Free China Review, March 1998.
Nye, Joseph S.(1999). “Redefining the National Interest,” Foreign Affairs, p. 24.
Simon, Herbert A. (1998). “It’s Not What You Know, It’s Who You Know.” The Journal for Quality and Participation, pp. 30-33
(四)網路資料
Al Jazeera Turk, “Tokyo 2020`ye hazır,” https://www.youtube.com/watch?v=FNuqKVG781I.
Anholt-GfK Roper Nation Brands Index, “Top 10 countries,” http://nation-brands.gfk.com/
Babb, MacKenzie C. “Clinton Calls on Global Community to Promote Religious Tolerance.” IIP Digita. http://iipdigital.usembassy.gov/st/english/article/2012/07/2012073035664.html?CP.rss=true.
Ethnologue: Language of the World, “Japanese,” https://www.ethnologue.com/language/jpn.
Fletcher School of Law and Diplomacy, Tuft Unuversity, A Graduate School of International Affairs, The Edward R. Murrow Center for the Study and Advancement of Public Diplomacy. http://fletcher.tufts.edu/Murrow-Center.
HBO Asia, “HBO Asia Appoints Jessica Kam As Senior Vice President For HBO Asia Original Productions,” http://www.casbaa.com/news/member-press-release/hbo-asia-appoints-jessica-kam-as-senior-vice-president-for-hbo-asia-original-productions/.
Healy, Tim and Laurence Eyton, "Perils of Money Diplomacy," Asiaweek. http://edition.cnn.com/ASIANOW/asiaweek/96/1220/nat2.html.
"Japan Foundation, Bangkok," http://www.jfbkk.or.th/
Seinosuke Iwasaki, “Strict conditions hamper certification system for foreign skilled workers,” ,https://blog.y-axis.com/strict-conditions-hamper-certification-system-for-foreign-skilled-workers/.
Soft Power 30, “Index Results,” http://softpower30.portland-communications.com/ranking/
World Bank, “GDP,” http://data.worldbank.org/country/japan.
三、日文部分
(一)官方資料
日本外務省，〈外交青書2013〉。http://www.mofa.go.jp/policy/page22e_000013.html
日本外務省，〈平成26年度予算概算要求〉。http://www.mofa.go.jp/mofaj/annai/yosan_kessan/mofa_yosan_kessan/pdfs/h26_yosan_gaiyo.pdf
日本外務省，〈日本領土〉。http://www.hk.emb-japan.go.jp/chi/territory/index.html
日本觀光廳，〈觀光政策〉。http://www.mlit.go.jp/kankocho/en/index.html
日本外務省，〈外務省予算˙決算〉。http://www.mofa.go.jp/mofaj/annai/yosan_kessan/mofa_yosan_kessan/
日本外務省，〈平成29年度予算概算要求〉。http://www.mofa.go.jp/mofaj/files/000243784.pdf日本外務省，〈在外公館設置状況〉。http://www.mofa.go.jp/mofaj/files/000047796.pdf
日本國際觀光振興機構，〈傳統文化〉。http://www.visit-japan.jp/edu/t01c.html#t1-2d。
日本文化廳，〈世界遺產一覽〉。http://www.bunka.go.jp/seisaku/bunkazai/shokai/sekai_isan/ichiran/
日本文化廳，〈無形文化遺產〉。http://www.bunka.go.jp/seisaku/bunkazai/shokai/mukei_bunka_isan/pdf/about_bunkaisan.pdf
日本外務省，〈外交青書2007〉。http://www.mofa.go.jp/mofaj/gaiko/bluebook/2007/pdf/
日本外務省，〈外務省地方連携推進室について〉。http://www.mofa.go.jp/mofaj/gaiko/local/info/about.html
日本外務省，〈日・ASEAN主要協力事業〉。http://www.mofa.go.jp/mofaj/area/asean/j_asean/ja_skj_04.html
日本政府觀光局，〈訪日外國人統計〉。http://www.jnto.go.jp/jpn/statistics/visitor_trends/
(二)書籍
松村正義 (2002) 《国際交流史：近現代日本の広報文化外交と民間交流》，(日本：地人館)。
(三)網路資料
Twitter北方領土粉絲專業。https://twitter.com/hoppou_erika
Facebook北方領土粉絲專頁。https://www.facebook.com/hoppouryoudo.erika/
日本311東日本大震災滿1年感謝篇。https://www.youtube.com/watch?v=gzCUXwSwmfM
経済産業省，〈平成26年度 クールジャパン（日本食分野）発掘のための産業分析調査報告書〉。http://www.meti.go.jp/policy/mono_info_service/mono/creative/Report_201408.pdf |
