政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/112158
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113392/144379 (79%)
Visitors : 51227967      Online Users : 928
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/112158


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112158


    Title: 以顧客主導邏輯輔助區塊鏈數位生態系統之利害關係人價值結構設計
    Value Configuration of Blockchain-based Digital Ecosystem Stakeholders: A Customer Dominant Logic Perspective
    Authors: 江柏緯
    Chiang, Po-Wei
    Contributors: 苑守慈
    Yuan, Soe-Tysr
    江柏緯
    Chiang, Po-Wei
    Keywords: 區塊鏈生態系統
    服務渴望度
    服務創新度
    利害關係人協議
    Destination
    Service desirability
    Service disruption
    Stakeholder consensus
    Blockchain-based ecosystem
    Date: 2017
    Issue Date: 2017-08-28 11:26:36 (UTC+8)
    Abstract: 在後數位化時代，有無數的數位服務生態圈在爭奪著有限的市場。而要贏得這場競爭最好的方式就是遵照服務設計的理論來滿足顧客的渴望。本研究期望運用科技化的輔助方式來幫助服務設計者建立一個以顧客主導邏輯為基礎的區塊鏈服務生態系統。在這個方法裡面，我們必須要解譯服務設計者的服務價值主張，並且找出與之相關的價值活動來作為之後服務設計的樣本。最後透過服務渴望度、創新度以及利害關係人認可程度三個面向來衡量整個價值結構設計是否可行並有發展潛力。
    In the post-digital era, there are countless digital ecosystems to fight for the limited market share. Using service design theory to fulfill customers’ desire is the best way to win the competence. This paper proposes a technology facilitating approach to help service designers configure their blockchain-based service ecosystem with customer-dominate logic. We rephrase the service value proposition inputted by service designers and filtering related value activities as the model of designed ecosystem. To make the decentralized ecosystem become a destination, we have to examine the value configuration from three different perspectives which are desirability, disruption, and consensus. These three dimensions provide service designers with a method that can help assess if a configuration is making sense or not. After all, this paper is aimed to support service designers to create a digital destination ecosystem by recommending activities and evaluating score of ecosystem configuration.
    Reference: Abedi, G., Ebadattalab, I., & Rostami, F. (2012). Analyzing quality gap of nursing services in the selective academic hospitals. International Journal of Collaborative Research on Internal Medicine & Public Health, 4(10), 1809-1815.
    Afthinos, Y., Theodorakis, N. D., & Nassis, P. (2005). Customers’ expectations of service in Greek fitness centers: Gender, age, type of sport center, and motivation differences. Managing Service Quality: An International Journal, 15(3), 245-258.
    Ahmed, Z. U. (1991). The influence of the components of a state`s tourist image on product positioning strategy. Tourism management, 12(4), 331-340.
    Andersson, P. (2010). A customer-dominant logic of service. Journal of Service Management, 21(4), 531-548.
    Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism management, 21(1), 97-116.
    Cooper, C. (2008). Tourism: Principles and practice. Pearson education.
    Council, D. (2005). The ‘double diamond’design process model. Design Council.
    Chou, C. Y., & Yuan, S. T. (2015). Service-driven social community and its relation to well-being. The Service Industries Journal, 35(7-8), 368-387.
    Goldstein, S. M., Johnston, R., Duffy, J., & Rao, J. (2002). The service concept: the missing link in service design research? Journal of Operations management, 20(2), 121-134.
    Heinonen, K., Strandvik, T., & Voima, P. (2013). Customer dominant value formation in service. European Business Review, 25(2), 104-123.
    Heinonen, K., & Strandvik, T. (2015). Customer-dominant logic: foundations and implications. Journal of Services Marketing, 29(6/7), 472-484.
    Horn, D., & Salvendy, G. (2006). Consumer‐based assessment of product creativity: A review and reappraisal. Human Factors and Ergonomics in Manufacturing & Service Industries, 16(2), 155-175.
    Jia, H. M., Wang, Y., Ge, L., Shi, G., & Yao, S. (2012). Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies. Psychology & Marketing, 29(4), 209-225.
    Kabeer, N. (1999). The conditions and consequences of choice: Reflections on the measurement of women`s empowerment (Vol. 108, pp. 1-58). Geneva: UNRISD.
    Lusch, R. F., Vargo, S. L., & Tanniru, M. (2010). Service, value networks and learning. Journal of the academy of marketing science, 38(1), 19-31.
    Moldovan, S., Goldenberg, J., & Chattopadhyay, A. (2011). The different roles of product originality and usefulness in generating word-of-mouth. International Journal of Research in Marketing, 28(2), 109-119.
    Nenonen, S., Rasila, H., Junnonen, J. M., & Kärnä, S. (2008). Customer Journey–a method to investigate user experience. In Proceedings of the Euro FM Conference Manchester (pp. 54-63).
    Rosenthal, E. C. (2006). The era of choice: the ability to choose and its transformation of contemporary life. Mit Press.
    Scott, D. R., Schewl, C. D., & Frederick, D. G. (1978). A multi-brand/multi-attribute model of tourist state choice. Journal of Travel Research, 17(1), 23-29.
    Shostack, G. L. (1984). HBR.
    Swan, M. (2015). Blockchain: Blueprint for a new economy. " O`Reilly Media, Inc.".
    Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
    Vargo, S. L., & Lusch, R. F. (2008). From goods to service (s): Divergences and convergences of logics. Industrial Marketing Management, 37(3), 254-259.
    Vargo, S. L., Wieland, H., & Akaka, M. A. (2015). Innovation through institutionalization: A service ecosystems perspective. Industrial Marketing Management, 44, 63-72.
    Von Alan, R. H., March, S. T., Park, J., & Ram, S. (2004). Design science in information systems research. MIS quarterly, 28(1), 75-105.
    Wright, A., & De Filippi, P. (2015). Decentralized blockchain technology and the rise of lex cryptographia. Available at SSRN 2580664.
    Description: 碩士
    國立政治大學
    資訊管理學系
    104356026
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104356026
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

    Files in This Item:

    File SizeFormat
    602601.pdf2972KbAdobe PDF244View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback