政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/112111

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113648/144635 (79%)
Visitors : 51580764 Online Users : 1007

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/112111

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112111

Title:	Exploring Green Brand Associations through a Network Analysis Approach
Authors:	洪順慶 Wang, Hui-Ju Horng, Shun-Ching
Contributors:	企業管理學系
Date:	2016-01
Issue Date:	2017-08-23 11:20:57 (UTC+8)
Abstract:	In compliance with society`s growing concern for the environment, an increasing number of enterprises are willing to act in socially responsible and environmentally conscious ways. Green-related issues for enterprises have been an important academic research topic for at least three decades; however, few studies have focused on green brand associations. Based on the associative network perspective, the authors attempt to explore green brand associations through a network analysis approach. By combining network analysis with the qualitative elicitation method, the authors utilize commonly used measures of network analysis (i.e., centrality and cohesion measures) to reveal the content and structure of associative networks for green brands; next, they demonstrate empirical support for the findings. The results contribute to providing brand researchers with different analytical perspectives on the existing knowledge about green brand associations and offering strategic information for green brand practitioners.
Relation:	Psychology and Marketing, 33(1), 20-35
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1002/mar.20854
DOI:	10.1002/mar.20854
Appears in Collections:	[企業管理學系] 期刊論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	700	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...