政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/112078
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51583081      Online Users : 1005
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112078


    Title: How behaviors on social network sites and online social capital influence social commerce: The case of Facebook
    Authors: 洪叔民
    Horng, Shwu Min
    Wu, Chih Lun
    Liang, Ting Peng
    Contributors: 企管系
    Keywords: Commerce;Economic and social effects;Information systems;Bridging social capitals;Future research directions;Literature reviews;Managerial implications;Social capitals;Social commerces;Social Network Sites;Social network sites( sns);Social networking (online)
    Date: 2016-07
    Issue Date: 2017-08-22 16:34:39 (UTC+8)
    Abstract: Following the fast growing of social network sites (SNS) such as Twitter, LinkedIn and Facebook in the cyber world recently, the social commerce has become an important emerging issue in these SNS. The aim of the study is to comprehend the antecedents for SNS users` social commerce intention (SCI) of giving and receiving shopping information about products or services on SNS. According to the literature review, the study applied SNS behavior (participating and browsing), social capital theory (bonding and bridging) to investigate how these factors influence SCI. The study conducted an empirical research on SNS. After the research survey collected from SNS (facebook) users for one month, the research has several findings. First, SNS behavior and social capital affect SCI simultaneously, and the effects between SNS behavior and SCI are partially mediated by the bonding and bridging social capital. Second, both of browsing and participating behaviors have significantly positive relationships with bonding and bridging social capital. Theoretical contributions and managerial implications are also discussed providing several future research directions and suggestions to the scholars and SNS operators, respectively.
    Relation: Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
    Data Type: conference
    Appears in Collections:[Department of Business Administation] Proceedings

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2927View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback