政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111972

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113160/144130 (79%)
Visitors : 50765105 Online Users : 595

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/111972

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/111972

Title:	Converting IT-enabled customer power into relational value of it-enabled co-creation
Authors:	顏婉竹 Yen, Wan-Chu
Contributors:	資管系
Keywords:	IT-enabled co-creation;IT-enabled customer power;Relational value;Social exchange theory;Travel service
Date:	2014-06
Issue Date:	2017-08-16 16:54:43 (UTC+8)
Abstract:	Information technology, especially social media, has fundamentally changed the way of firm-customer interactions and has shifted more power to customers. Although an increasing number of firms are aware of increased customer power and the importance of co-creation, how to convert customer power into value of co-creation is unclear. In order to fill this gap in the literature, drawing on social exchange theory, this research develops research hypotheses to examine the relationships among IT-enabled customer power, IT-enabled co-creation efforts, and relational value. A Web-based survey is then conducted in the context of the travel service. This research is expected to contribute to the literature by identifying two types of IT-enabled customer power (self-oriented power and other-oriented power) that drive the firm to engage in IT-enabled co-creation efforts and examining the impact of IT-enabled co-creation efforts on relational value. This research believes that the research results will help firms to understand how to integrate different types of IT-enabled customer power into IT-enabled co-creation process and further create relational value.
Relation:	Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014 18th Pacific Asia Conference on Information Systems, PACIS 2014; Chengdu; China; 24 June 2014 到 28 June 2014; 代碼 111846
Data Type:	conference
Appears in Collections:	[資訊管理學系] 會議論文

Files in This Item:

File	Description	Size	Format
2017-27.pdf		311Kb	Adobe PDF2	238	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...