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    Title: 食酷SCOOP廚師共享平台創業計畫研究
    The study on the SCOOP Chef`s sharing platform entrepreneurship plan
    Authors: 梁愷元
    Leong, Kai Yuan
    Contributors: 賴建都
    Lai, Chien Tu
    梁愷元
    Leong, Kai Yuan
    Keywords: 共享經濟
    網路平台
    獨立廚師
    創業計畫
    餐飲
    Sharing economic
    Online platform
    Independent chef
    Entrepreneurship plan
    Catering
    Date: 2017
    Issue Date: 2017-08-10 10:21:46 (UTC+8)
    Abstract: 本研究為創業計畫,以共享經濟為商業模式基礎,發展食酷獨立廚師共享平台網站。並藉爬梳文獻與過往研究,以此解決研究者在執行本專案時所遭遇到的困境,此外,將藉由商業企劃書(BP)帶領讀者快速進入本研究及策略面,最後將相關執行狀態、網站介面、行銷成果呈現於本研究中,並給予未來有志創業的夥伴作為參考。
    本研究可以發現創業是一個變動的過程,隨著實際執行與環境改變,會發現有許多困境在路上阻礙團隊前行,尤其對多數想以全新商業模式進入市場的新創來說,為了使企業存活,初衷與最終企業走向可能會是完全不同的。
    對平台創業來說,最大的問題常常是蛋生雞與雞生蛋的問題,需要時刻思考應該先培養消費者還是服務提供者。若要求供應者更多商品或時間時,若沒有足夠的消費力,則會造成生產者的損失;若平台中商品選項與種類較少的話,也無法滿足消費者需求。不論先有雞或蛋,如果只靠平台辛勤推動,而實際市場對平台商品並無興趣或必須的話,平台的成長速度將相當緩慢。
    另由消費者層面來說,當理念與消費者固有習慣不同時,企業應該應該堅持自己的道路,抑或是針對市場環境作出相應的調整呢?而這樣的調整會不會損害到原本創業初衷?為剖析當中關鍵與決策過程,本研究以商業企劃書為基礎,加入後續執行情境與記錄,希望讓讀者可以了解並思考食酷團隊在面對情境時的解決方式與邏輯,並成為來研究者或餐飲創業者成長的養分。
    Reference: 一、 中文文獻
    王娟嬑、夏侯欣鵬、胡哲生、蔡淑梨(2011)。營利事業經營社會企業之初探。創業管理研究,6(1),29-54。
    白榮吉、蕭穎謙、陳楠熹、陳意婷、劉忠輔、黃宛婷等(2013)。 線上購物網站網路社群經營關鍵成功因素之多重個案研究--以Facebook粉絲頁為例。創新研發學刊, 9(1)。
    行政院研究發展考核委員會(2016)。105 年持有手機民眾數位機會調查報告。檢自:https://goo.gl/q1g2zD
    行政院研究發展考核委員會(2016)。105 年個人家戶數位機會調查報告。檢自:https://goo.gl/q1g2zD
    邱昰芳(2014)。台灣經濟研究月刊,37(8),18-24。
    孫秀蕙(2004)。建立企業網頁公關效果評估指標——以2002年台灣五百大服務業為例。 廣告學研究,21,1-28。
    財團法人台灣網路資訊中心(2013)。2013年台灣無線網路使用調查報告。檢自:http://ppt.cc/k5E1l。
    陳茂南(2015)。台灣經濟研究月刊,38(8),74-79。
    陶蕃瀛(2004)。行動研究:一種增強權能的助人工作方法,應用心理研究,23,33-48。
    黃聖峯,鄒仁淳與林娟娟。(2014)。 社群網站之使用行為研究-以 Facebook 為例. 電子商務研究,12(2),201-234。
    萬榮水、梁瑞文(2007)。虛擬社群形成之意義及其衡量指標之探討:以網路書店為例。資訊社會研究,(13),295-317。
    樂嘉穎、賈凱傑(2016)。共享經濟評價機制之設計。2016第19屆科際整合管理研討會。488-505。
    蔡至欣、賴玲玲(2011),虛擬社群的資訊分享行為,圖書資訊學刊,1,161-196。
    蔡明達、劉宇傑(2013)。網路品牌社群認同與投入對消費者行為之影響。Journal of e-Business,15(2),295-318。
    簡惠閔(2006)。學校公共關係的行銷媒介及其運用之道。學校行政雙月刊,46,135-144。
    二、 英文文獻
    Ajzen, I. (1991). The Theory of Planned Behavior. Organizational behavior and human decision processes, 1(50), 179-211.
    Baker D.(2014), Don`t Buy the "Sharing Economy" Hype: Airbnb and Uber Are Facilitating Rip-Offs, GUARDIAN (May 27, 2014), https://www.theguardian.com/commentisfree/2014/may/27/airbnb-uber-taxes-regulation
    Cannon S., Summers L. H. (2014). How Uber and the Sharing Economy Can Win Over Regulators. Harvard Business Review(Oct 13, 2014), https://hbr.org/2014/10/how-uber-and-the-sharing-economy-can-win-over-regulators
    Checkland P., Holwell S.(1998). Action Research: Its Nature and Validity. Systemic Practice and Action Research. 11(5), 1, 9-21.
    Cusumano M. A. (2015). How Traditional Firms Must Compete in the Sharing Economy, Communications of the ACM, 58, 1, 32-34. DOI:10.1145/2688487
    Davila A., Foster G., Gupta M. (2000). Venture-Capital Financing and the Growth of Startup Firms, Graduate School of Business Stanford University, Research Paper No.1667.
    Dillahunt T. R., Malone A. R. (2015). The Promise of the Sharing Economy among
    Disadvantaged Communities. In B. Begole(Chair), J. Kim (Chair), CHI `15 Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. Conference on Human Factors in Computing Systems, Seoul, Republic of Korea.
    Ert E., Fleischer A., Magen N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62-73.
    Hollenbaugh E. E., Ferris A. L., (2014). Facebook self-disclosure: Examining the role of traits, social cohesion, and motives. Computers in Human Behavior, 30, 50-58.
    Hermida A., Fletcher F., Korell D., Logan D. (2012). Share, Like, Recommend. Decoding the social media news consumer. Journalism Studies, 13, 815-824.
    Hunt R. C. (2015). Forager Food Sharing Economy: Transfers and Exchanges. Senri Ethnological Studies, 53, 7-26.
    Hamari J., Sjöklint M., Ukkonen A. (2016). The Sharing Economy: Why People Participate in Collaborative Consumption. Journal of the Association for Information Science and Technology. 67(9), 2047-2059. DOI: 10.1002. Boston University School of Management Research Paper Series, 2013-16.
    Matzler K., Veider V., Kathan W. (2015). Adapting to the Sharing Economy. MIT Sloan Management Review. 56(2), 71-77.
    Rauch D. E., Schleicher D. (2015). Like Uber, but for Local Government Law: The Future of Local Regulation of the Sharing Economy. Ohio State Law Journal. 76(4), 901-963.
    Schor J. (2014). Debating the Sharing Economy. A Great Transition Initiative Essay
    Syn S. Y. & Oh S. (2015). Why do social network site users share information on Facebook and Twitter? Journal of Information Science. 41(5), 553-569. DOI:10.1177/0165551515585717
    Wang S. S., Stefanone M. A. (2013). Showing Off? Human Mobility and the Interplay of Traits, Self-Disclosure, and Facebook Check-Ins. Social Science Computer Review. 31(4), 437-457. DOI:10.1177/0894439313481424
    Wasko M. M., Faraj S. (2005). Why Should I Share? Examining Social Capital and Knowledge Contribution in electronic networks of practice. MIS Quarterly, 29(1), 33-57.
    Webber T. A. (2014). Intermediation in a Sharing Economy: Insurance, Moral Hazard, and Rent Extraction. Journal of Management Information Systems, 31:3, 35-71, DOI:10.1080/07421222.2014.995520
    Wosskow D. (2014). Unlocking the sharing economy An independent review. United Kingdom: Crown.
    Zervas G., Proserpio D., Byers J. (2016). The Rise of the Sharing Economy:Estimating the Impact of Airbnb on the Hotel Industry. Boston U. School of Management Research Paper No. 2013-16. DOI: 10.2139/ssrn.2366898
    Zettel J., Maurer F., Münch J., Wong L. (2001). LIPE: A Lightweight Process for E-business Startup Companies Based on Extreme Programming. Conference: Product Focused Software Process Improvement, Third International Conference, PROFES 2001, Kaiserslautern, Germany, September 10-13, 2001.
    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    104464047
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1044640471
    Data Type: thesis
    Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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