Reference: | 中文部分 林秀雲譯(2013)。《社會科學研究方法》。台北市:雙葉書廊。(原書Babbie, E.[2013]. The Practice of Social Research, 13th edition.) 徐緣(2014)。《型銷》。香港:天窗。 黃光玉(2006)。〈說故事打造品牌:一個分析的架構〉,《廣告學研究》,26,頁1-26。 英文部分 Adaval, R., & Wyer R. S. (1998). The role of narratives in consumer information processing. Journal of Consumer Research, 7(3), 207-245. Appel, M., & Malečkar, B. (2012). The influence of paratext on narrative persuasion: Fact, fiction, or fake?. Human Communication Research, 38(4), 459-484. Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of european disclosure regulations. Psychology and Marketing, 31(3), 214–224. Boller, G. W., & Olson, J. C. (1991). Experiencing ad meaning: Crucial aspects of narrative=drama processing. In H. Holman & M. R. Soloman (Eds.), Advances in consumer research (Vol. 18, pp. 172–175). Ann Arbor, MI: Association for Consumer Research. Brechman, J. M., & Purvis, S. C. (2015). Narrative, transportation and advertising. International Journal of Advertising, 34(2), 366–38. Campbell, M. C. (1995). When attention-getting advertising tactics elicit consumer inferences of manipulative intent: The importance of balancing benefits and investments. Journal of Consumer Psychology, 4(3), 225-254. Chang, C. (2005). Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms. Psychology & Marketing, 22, 887-910. Chang, C. (2008). Increasing mental health literacy via narrative advertising. Journal of Health Communication,, 13(1), 37-55 Chang, C. (2009a). Being hooked by editorial content: The implications for processing narrative advertising. Journal of Advertising, 38, 21-33 Chang, C. (2009b). Repetition variation strategies for narrative advertising. Journal of Advertising, 38(3), 51-65. Chang, C. (2012a). How people tell an ad story: Western vs. Asian styles. Asian Journal of Communication, 22(3), 235-52. Chang, C. (2012b). Narrative ads and narrative processing. In E. Thorson and S. Rodgers (Eds.), Advertising Theory ( pp. 241–254). New York: Routledge Cotte, J., Coulter, R. A., & Moore, M. (2005). Enhancing or disrupting guilt: The role of ad credibility and perceived manipulative intent. Journal of Business Research, 58(3), 361-368. Curtis, P. H., & Duane, T. W. (1994). Message order effects in persuasion:An attitude strength perspective. Journal of Consumer Research, 21(2), 205–218. Deighton, J., D. Romer, J.,& McQueen (1989). Using drama to persuade. Journal of Consumer Research, 16(3), 333-343. Escalas, J. E. (1998). Advertising narratives: What are they and how do they work? In B. Stern (Ed.), Representing consumers: Voices, views, and visions (pp. 267-289). New York: Routledge & Kegan Paul. Escalas, J. E. (2004a). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1-2), 168-180. Escalas, J. E. (2004b). Imagine yourself in the product. Journal of Advertising, 33(2), 37-48. Escalas, J. E., & Stern, B. B. (2003). Sympathy and empathy: Emotional responses to advertising dramas. Journal of Consumer Research, 29, 566-578. Escalas, J. E., Moore, M. C., & Britton, J. E. (2004). Fishing for feelings? Hooking viewers helps! Journal of Consumer Psychology, 14(1-2), 105-114. Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of ConsumerRresearch, 21(1), 1-31. Gerrig, R. J. (1993). Experiencing narrative worlds: On the psychological activities of reading. New Haven, CT: Yale University Press. Genette, G. (1987). Seuils. Paris: Edition du Seuil. (English language version: Genette, G.[1997] Paratexts. Thresholds of interpretation. Cambridge: Cambridge University Press.) Green, M. C. (2004). Transportation into narrative worlds: The role of prior knowledge and perceived realism, Discourse Processes, 38(2), 247-266. Green, M. C. (2008). Transportation Theory. In Wolfgang Donsbach, Oxford: Wiley-Blackwell (Eds.), International Encyclopedia of Communication (pp. 5170-5175). Oxford:Wiley-Blackwell. Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79, 701-721. Green, M. C., & Brock, T. C. (2002). In the mind`s eye: Transportation-imagery model of narrative persuasion. In Melanie C. Green, Jeffrey J. Strange, and Timothy C. Brock (Eds.), Narrative Impact: Social and Cognitive Foundations (pp. 315-341). Mahwah, NJ: Erlbaum. Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication Monographs, 76, 408-420. Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York: The Guilford Press. Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer response to advertising. Journal of Consumer Research, 14(3), 404-420. Janiszewski, C., & Wyer, R. S. (2014). Content and process priming: A review. Journal of Consumer Psychology, 24(1), 96-118. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 1-22. Konijn, E. A., van der Molen, J. H. W., & van Nes, S. (2009). Emotions bias perceptions of realism in audiovisual media: Why we may take fiction for real. Discourse Processes, 46(4), 309-340. Lana, R. E. (1963). Interest, media, and order effects in persuasive communication. Journal of Psychology, 56(1), 9-13. Lutz, R. J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual framework. Psychological processes and advertising effects, 45-63. MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 130-143. Maio, G. R., & Esses, V. M. (2001). The need for affect: Individual differences in the motivation to approach or avoid emotions. Journal of Personality, 69(4), 583-614. McFerran, B., Dahl, D. W., Gorn, G. J., & Honea, H. (2010). Motivational determinants of transportation into marketing narratives. Journal of Consumer Psychology, 20(3), 306-316. Mick, D. G. (1987). Toward a Semiotic of Advertising Story Grammars. In Jean Umiker-Sebeok (Eds.), Marketing Signs: New Directions in the Study of Signs for Sale (pp. 49-278). Berlin: Mouton de Gruyter. Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude?. Journal of Marketing Research, 18(3), 318-332. Nan, X. (2013). Perceived source credibility and advertising persuasiveness: An investigation of moderators and psychological processes. Journal of Current Issues & Research in Advertising, 34(2), 195-211. Polkinghorne, D. E. (1991). Narrative and self-concept. Journal of Narrative and Life History, 1 (2-3), 135-153. Polyorat, K., Alden, D. L., & Kim, E. S. (2007). Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement. Psychology & Marketing, 24, 539-554. Srull, T.K., & Wyer, R.S. (1980).Category accessibility and social perception: Some implications for the study of person memory and interpersonal judgments. Journal of Personality and Social Psychology, 38, 841-856. Strick, M., de Bruin, H. L., de Ruiter, L. C., & Jonkers, W. (2015). Striking the right chord: Moving music increases psychological transportation and behavioral intentions. Journal of Experimental Psychology: Applied, 21(1), 57. Van Laer, T., De Ruyter, K., Visconti, L., & Wetzels, M. (2014). The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers’ narrative transportation. Journal of Consumer Research, 40(5), 797-817. Walker, D., & Dubitsky, T. M. (1994). Why liking matters. Journal of Advertising Research, 34(3), 9-19. Wells, W. D. (1989). Lectures and dramas. In Patricia Cafferata and Alice Tybout (Ed.), Cognitive and Affective Responses to Advertising (pp. 13-20). Lexington, MA: D. C. Heath. Wentzel, D., Tomczak, T., & Herrmann, A. (2010). The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads. Psychology & Marketing, 27(5), 510-530. Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of Advertising, 23(4), 59-70. Zheng, L. (2014). Narrative transportation in radio advertising: A study of the effects of dispositional traits on mental transportation. Journal of Radio & Audio Media, 21(1), 36-50. |