政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111832

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Title:	影響在臺陸資進入模式的決定因素：公司型態所扮演的角色 The Determinants of Entry Mode of Mainland China Enterprises in Taiwan : The Role of Enterprise Types
Authors:	毛珮荃 Mao, Pei Chuan
Contributors:	翁永和毛珮荃 Mao, Pei Chuan
Keywords:	進入模式公司型態民營企業非民營企業國有企業
Date:	2017
Issue Date:	2017-08-10 10:09:31 (UTC+8)
Abstract:	對於對外直接投資進入模式的討論，文獻探討不勝枚舉，有從交易成本理論、有從折衷理論或有從資源基礎與高層理論等等面向探討，在各個理論下又可拆分出不同影響要素，如廠商規模、國際化經驗、所有權優勢、巿場風險等等各種影響因素。雖已有許多文獻試圖研究不同要素間交互影響下，是否對於廠商進入模式選擇會有不同，惟對於不同型態下的廠商，民營企業及非民營企業如國有企業，與進入模式之決定因素互相作用下是否對於進入模式選擇有所影響，少有文獻予以討論。且臺灣與中國大陸是特殊兩岸關係，當投資者為中國國有企業時，是否會有與理論或其他實證上出現不同選擇進入模弍，為本研究欲探討目的。本研究利用經濟部投資審議委員會2013年「陸資投資事業營運況狀調查表」問卷資料，分別由廠商特性、策略動機、組織知識及體制與環境等構面，及由上述各構面與不同公司型態相互作用下，探討不同公司型態下，進入模式受到各決定因素受影響之結果。本研究運用Probit模型實證分析影響廠商進入模式之決定因素，並根據其實證結果作出結論進而提出建議。研究結果發現，「廠商規模」、「資產專屬優勢」、「為拓展臺灣巿場」及「運用臺灣高階人才」為陸資在臺投資選擇獨資模式與否之重要影響因素。其次，加入「公司型態」做為中介變數後，實證結果也證實不同公司型態對於陸資廠商選擇進入模式會有所影響，亦即當陸資廠商其公司型態為民營企業時，在其所投資產業為鼓勵類產業、進入臺灣巿場是以布局全球為動機及臺灣巿場若存有技術外溢高風險的情況下，相對於陸資非民營企業較傾向選擇獨資進入模式。
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Description:	碩士國立政治大學行政管理碩士學程 104921011
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104921011
Data Type:	thesis
Appears in Collections:	[Master for Eminent Public Administrators] Theses

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