政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111483

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111483

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/111483

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/111483

题名:	Hola文化咖啡館 Hola Café & Culture
作者:	何子喬 Chamorro, Hurshell
贡献者:	吳文傑 Wu, Jack 何子喬 Chamorro, Hurshell
关键词:	Hola 文化咖啡館 Hola Culture Café
日期:	2017
上传时间:	2017-07-31 11:08:04 (UTC+8)
摘要:	Hola Café & Culture is more than a regular Café, is an innovative concept mixing attractiveness of High quality coffee from Central America region and the new positive acceptance and influence of Latina American Culture in Taiwan. The main differentiator is exclusive traditional products, live music performance from Latin American artist and high-quality coffee all in one originally decoration that reminds the customer the best of Latin American culture. Our products include coffee beverages and beans, desserts, other beverages (Pinolillo & Rum Flor de Caña), 100% genuine leather bags and belts, handmade Nicaraguan ceramics. Our Café have a small stage with a projector and Karaoke with full surround system that can be rent as part of our services. The Café is located near Huashan Creative Park area a well center and highly traffic zone. Our targeted customers are young Taiwanese population from Taipei and Latin American residents and visitors. Hola Café & Culture will be part of a 2-person’s ownership with a total investment of $ 100,000, 23% belongs to expenses and 55% is Cash required for operation. The management will be assumed by one of the owners and will count with a staff of one full time barista and one part-time server. The sales volume is very conservative for the first year; coffee beverages will increase in 15% for year 2 and 3 and normalize by the rest of the 5 years. The rest of the products will experience a slow but solid increase. The Café will reach net profit from year 1 for a total of U$ 165 thousand in 5 years.
參考文獻:	¹http://www.tandfonline.com/doi/full/10.1080/08961530.2012.650142?src=recsys& http://www.ico.org/documents/cy2016-17/annual-review-2015-16-e.pdf http://www.cetrex.gob.ni/website/servicios/cafe/cosecha2012-2013/pais.html (http://www.ico.org/news/icc-112-4e-consumption-asia.pdf) https://eng.stat.gov.tw/mp.asp?mp=5 https://eng.stat.gov.tw/public/data/dgbas03/bs2/yearbook_eng/y003.pdf http://www.euromonitor.com/rtd-coffee-in-taiwan/report http://focustaiwan.tw/news/aeco/201610100011.aspx http://www.saveur.com/best-coffee-cafes-taipei http://www.taipeitrends.com.tw/a-coffee-a-day-our-5-favorite-cafes-in-taipei/ https://www.forbes.com/sites/quora/2012/12/20/whats-the-secret-to-a-successful-coffee-shop/#56ef600713c3 The_impact_of_western_culture_adoration_on_the_cof.pdf http://www.chinapost.com.tw/taiwan/national/national-news/2017/02/16/491697/caribbean-latin.htm http://www.mofa.gov.tw/ https://www.nytimes.com/2017/01/13/world/americas/taiwan-president-tsai-central-america-china.html?_r=0 https://fundacionlatinaentaiwan.wordpress.com/2016/11/24/about-foundation-for-the-latin-american-residents-in-taiwan/ Taiwan Statistical Data Book- 2016. (National Development Council) https://www.statista.com/statistics/306915/countries-with-the-largest-number-of-starbucks-stores-worldwide/ (Lin and Roberts 2008Lin, E. Y. and Roberts, M. 2008. Global brands without ads? Starbucks in Taipei: Insights in high level customer satisfaction. Journal of Advertising & Public Relations, 28: 87–112. https://estudiandoagriculturaentaiwan.blogspot.tw/2012/03/el-cafeuna-bebida-de-conveniencia-en.html http://noticias.nat.gov.tw/news.php?unit=102&post=106361 https://www.immigration.gov.tw/lp.asp?ctNode=29986&CtUnit=16677&BaseDSD=7&mp=2 http://www.merconcoffeegroup.com/about-us/ http://hungryintaipei.blogspot.tw/2017/05/dessertsamerican-i-strongly-recommend.html http://www.laprensa.com.ni/2017/04/09/economia/2211071-cafe-nicaraguense-entra-la-reserva-starbucks
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933056
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G1049330561
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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