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https://nccur.lib.nccu.edu.tw/handle/140.119/111350
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| Title: | 食物科技對消費者行為之影響
A study on the impact of foodtech on consumer behavior |
| Authors: | 謝歆
Hamel, Cecile |
| Contributors: | 尚孝純
Shang, Shari
謝歆
Hamel, Cecile |
| Keywords: | 食物科技
消費者
行為
數位
FoodTech
Consumer
Behavior
Digital |
| Date: | 2017 |
| Issue Date: | 2017-07-24 12:08:39 (UTC+8) |
| Abstract: | Supported by the trend of On Demand Economy, the recent emergence of FoodTech companies have reshaped the food service sector. New stakeholders have entered the market, changing the relation between restaurateurs and consumer but above all, impacting the consumer behavior.
To understand better this recent phenomenon and how it redefines the consumer buying process and habits, this study analyses the depth of the changes for customers and focuses on the different subsectors of FoodTech that have recently impacted the most the consumer behavior regarding food services in Europe and North America.
After giving a wide overview of the consumer behavior and the FoodTech sector, the report will focus on the different steps of the consumer buying process; and by analyzing different case studies, will illustrate the impact of FoodTech companies on each step of this process.
This study reveals that the consumer orders more food delivery than before, he uses more internet to order food or to make a reservation in a restaurant. He has become also more demanding, he looks for precise information on the restaurants and reads reviews before going to a place or ordering food. Because the competition between FoodTech companies widens the range of choices for the consumer, he clarifies first his need and evaluates more alternatives, to find the best cost-benefice ratio or the service corresponding exactly to his needs. After a purchase, he shares his opinion and posts reviews on online platforms. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933057 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105933057 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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