政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111345

政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/111345

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/111345

Title:	以醫學中心角度研究探討老人養護商業模式 Research on business model for long-term institution from the perspective of a medical center
Authors:	吳力凡 Wu, Lih-Farn
Contributors:	郭維裕 Kuo, George 吳力凡 Wu, Lih-Farn
Keywords:	長期照護中心台北台灣人口老化商業模式 Long-term care institution Taipei Taiwan Aging population Business model
Date:	2017
Issue Date:	2017-07-24 12:08:20 (UTC+8)
Abstract:	The demand for long-term elderly care in Taipei City has become extremely high as a result of the imbalanced ratio between children and the elderly. To date, Taiwan’s ageing population is fast becoming one of the most urgent problems for the government. Research on Taiwan’s population predicts that by 2025, 20% of its population will be aged 65 and over, meanwhile, its birth rate continues to be amongst the lowest all over the world. Using this statistic as the focal point, this study summarizes the urgent needs of Taipei City`s long-term nursing institutions. Currently, there is an unfulfilled demand of 6,851 beds in Taipei and an average occupancy rate of 90% in long-term care institutions. Both figures are considerably higher than any other country all over the world indicating a serious social problem for the entire Taiwanese population. Part of the reason why Taipei City’s high demand for long-term elderly care keeps getting larger is because the cost of the business plan is extremely high, especially in the area of building and equipment (even with the occupancy rate of 100%, the recovery period is still at the very least 13 years). Another obstacle is that there exists a maximum population limit for large-scale institutions, set between 50 to 200 people. If one brings the cost of land into consideration, it will be even more difficult to meet the breakeven point. In order to overcome these problems, the study starts from a medical center’s point of view, adopting theories of experts such as American academic Michael Porter and Swiss business theorist Alexander Osterwalder…etc., thus proposing a high-end long-term institution business model. Although based on the analysis provided in the body of thesis, the rate of return on investment (ROI) in the high-end long-term institution is low, the medical institution should not regard ROI as the only assessment criteria. Rather, it should be taking social welfare and working alongside government policy into account; moreover, by suggesting the establishment of long-term nursing institution be regarded as an imperative investment, Taipei City can then be the ideal city for the aged till their death where adults are given employment, and the young enabled to grow up.
Reference:	Brody, Elaine M. "Long-Term Care of Older People: A Practical Guide." (1977). Cravens, David W., and Nigel Piercy. Strategic Marketing. Vol. 7. New York: McGraw-Hill, 2006. Dibb, Sally, and Lyndon Simkin. "Targeting, segments and positioning." International Journal of Retail & Distribution Management 19.3 (1991). Ministry of Health and Welfare, Establishment Standards of Senior Citizens’ Welfare Institutions,2012. Francesca, Colombo, et al. OECD Health Policy Studies Help Wanted? Providing and Paying for Long-Term Care: Providing and Paying for Long-Term Care. Vol. 2011. OECD Publishing, 2011. Fu, T. H., and Pau-Ching Lu. "Population Ageing and Social Policy in Taiwan." Ageing in East Asia: Challenges and Policies for the Twenty-First Century. Routledge, New York (2009): 89-104. Hsu, Hui-Chuan. "Exploring Elderly People`s Perspectives on Successful Ageing in Taiwan." Ageing and Society 27.01 (2007): 87-102. Jennings, Ralph. "Taiwan Birth Rate Falls to World’s Lowest." Voice of America 16 (2011). Kane, Rosalie A., and Robert L. Kane. "Long-term care: Principles, programs, and policies." (1987). Lee, Ronald Demos, and Andrew Mason, eds. Population Aging and the Generational Economy: A Global Perspective. Edward Elgar Publishing, 2011. Long-Term Care Services Act, Published by Presidential Order Hua-Zhong-Yi-Yi-Zhi No. 10400064391, 2015. Lumpkin, G. Thomas, and Gregory G. Dess. "Linking Two Dimensions of Entrepreneurial Orientation to Firm Performance: The Moderating Role of Environment and Industry Life Cycle." Journal of Business Venturing 16.5 (2001): 429-451. McCall, Nelda. "Long term care: Definition, demand, cost, and financing." Who Will Pay for Long Term Care (2001): 3-31. Nakamura, Kozo. "A “Super-Aged” Society and the “Locomotive Syndrome”." (2008): 1. Norton, Edward C. "Long-Term Care." Handbook of health economics 1 (2000): 955-994. Osterwalder, Alexander, and Yves Pigneur. "Business Model Canvas." Self-Published. (2010). Pickton, David W., and Sheila Wright. "What`s SWOT In Strategic Analysis?" Strategic change 7.2 (1998): 101-109. Porter, Michael E. "How Competitive Forces Shape Strategy." (1979): 21-38. Porter, Michael E., and Victor E. Millar. "How Information Gives You Competitive Advantage." (1985). Saad, Engr. Muhammad. "Marketing Management." (1995). Taipei City Government, Survey of Living Conditions of the Elderly in Taipei City,2014 Van Waterschoot, Walter, and Christophe Van den Bulte. "The 4P Classification Of The Marketing Mix Revisited." The Journal of Marketing (1992): 83-93. 統計應用分析報告-臺北市老人安養及長期照顧概況，台北市政府主計總處，2012 統計應用分析報告-臺北市經濟戶長為高齡人口之家庭收支情形，台北市政府主計總處，2017 統計應用分析報告-臺北市各行政區特性分析，台北市政府主計總處，2009 國民所得統計摘要，行政院主計總處，2017 高齡社會白皮書，衛生福利部社會及家庭署，2015 中華民國人口推估（105至150年），國家發展委員會，2016。內政統計通報第10週106年，內政部統計處，2017 老人長期照顧、安養機構概況，衛生福利部社會及家庭署及直轄市、縣(市)政府，2017 吳淑瓊（2005），人口老化與長期照護政策，《國家政策季刊》第4 卷第4期：5-24。蘇麗瓊、黃雅鈴（2005），老人福利政策再出發-推動在地老化政策，《社區發展季刊》110：5-13。內政部（2007），我國長期照顧十年計畫－大溫暖社會福利套案之旗艦計畫（核定本）。臺北：內政部。長期照顧十年計畫2.0（106~115年），行政院衛生福利部，2016 105年度老人福利機構評鑑成績名冊，行政院衛生福利部，2016 長期照顧服務量能提升計畫，行政院衛生福利部，2015 長期照顧十年計畫，行政院衛生福利部，2007
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933030
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104933030
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

Files in This Item:

There are no files associated with this item.

社群 sharing

Loading...