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政大典藏 > College of Commerce > Department of International Business > Periodical Articles > Item 140.119/111264

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/111264

Title:	Social media and marketing effectiveness
Authors:	Chen, Chien-Wei;Lien, Nai-Hwa 陳建維
Contributors:	國際經營與貿易學系
Date:	2017
Issue Date:	2017-07-20 15:26:26 (UTC+8)
Abstract:	The emerging of social media technology and the popularity of social media sites stem from a simple fact that human beings are social by nature. People are inclined to collect or share information that is important to them. Social media stands for contemporary tools for sharing and discussing information. In a purchasing context, social media can help consumers in buying decision making. It is obviously observed that more and more companies are becoming actively involved in social media for accelerating or influencing consumer behavior. Social media marketing, which may be the hottest new marketing concept, entails how technology enables and aids people to connect socially with their social networks. Managers are enthusiastic to learn how social media may generate great value for their businesses now and into the future.
Relation:	Asia Pacific Management Review, 22(1), 1
Data Type:	article
DOI link:	http://dx.doi.org/10.1016/j.apmrv.2017.02.002
DOI:	10.1016/j.apmrv.2017.02.002
Appears in Collections:	[Department of International Business] Periodical Articles

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