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Title:	針對第三波女性主義的內容分析－以ELLE她雜誌為例 A content analysis of Third Wave Feminism in ELLE Magazine from 1992 to 2016
Authors:	潘蓉慧 Pan, Jung Hui
Contributors:	郭貞潘蓉慧 Pan, Jung Hui
Keywords:	時尚雜誌第三波女性主義她雜誌台灣女性主義 ELLE 雜誌 Third Wave Feminism Fashion magazine ELLE magazine Content analysis
Date:	2017
Issue Date:	2017-07-11 11:57:05 (UTC+8)
Abstract:	本研究主要探討1992年至2016年時尚雜誌中第三波女性主義的訊息量變化。由於時尚雜誌大多呈現出傳統女性性別刻板印象，時尚雜誌一直以來被視為打壓女性主義的象徵，例如說:女性打扮自己是為了取悅男人，女人的幸福取決於能否找到一位丈夫…等。第三波女性主義一詞起源於一九九零年代，有別於過往的女性主義，第三波女性主義認為流行文化、大眾文化能夠成為一個發揚女性主義的載具。以往社會於女性主義的刻板印象為男人婆、厭男的、不修邊幅的女性，使得一般女性無法與女性主義產生更多認同感以及更深的了解，更因為受到女性主義者刻板印象的框架女性多半依然不願意承認自己是女性主義者。因此第三波女性主義的出現即是為了打破以往社會對女性主義者偏頗的刻板印象。此研究採用內容分析法，針對時尚雜誌ELLE 她雜誌 1992年到2016年的雜誌內容進行分析。將第三波女性主義的中心思想進一步分為不同的層面以及定義，再將其套用到所針對的研究主體ELLE 她雜誌內容進行探討，進而觀察在第三波女性主義的影響之下時尚雜誌中帶有女性主義訊息的內容變化。 This study examined the trend of increasing feminist messages in fashion magazines between the years of 1992 to 2016. Feminists have always criticized women’s magazines for conveying traditional messages—that women are concerned only with external appearances, pleasing a man, and finding a husband. Third wave feminism is a new feminism started in the 1990s that celebrates media visibility, with the central of fun, feminine and sex-positive; while using mass media and popular culture as tools to carry empowerment messages of the Third wave. It is hypothesized that feminist messages increase in fashion magazines under the influence of the Third wave feminism. Content analysis method is used for data analysis. Pierce`s (1990) measurements and definition of feminist messages are refined and expanded as a basis for content analysis conducted on 16 selected issues of ELLE Taiwan from 1992 to 2016.
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Description:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 103461008
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1034610081
Data Type:	thesis
Appears in Collections:	[International Master`s Program in International Communication Studies] Theses

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