政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110828

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110828

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/110828

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110828

Title:	宏都拉斯健康食品快遞服務之商業企畫書 Business plan: healthy meal delivery service in honduras
Authors:	安卓雅 Ráquel, Andrea
Contributors:	吳文傑 Wu, Jack 安卓雅 Ráquel, Andrea
Keywords:	健康飲食餐飲計畫運送有機食品 Healthy eating Meal plans Delivery Organic food
Date:	2017
Issue Date:	2017-07-11 11:51:01 (UTC+8)
Abstract:	This business plan is focused on the feasibility of establishing My Chef in the Honduran market as a meal option for individuals who are too busy to cook and/or want the convenience of healthy food options delivered right to their office or home. The health food industry is an industry which has seen a lot of growth in the current years and it is starting to take off in Honduras. Even though we would not be the first movers, we are aware that we offer a unique selling proposition where we are not only focused on the meals but we understand the importance that support and a community play on individuals’ decision to continue a healthy lifestyle. The meal plan delivery service has taken off around the world in places such as The United States, Canada, Spain, and England. We intend to replicate this success in Honduras by assisting people in making healthier choices. From the research done we are confident that My Chef will be a successful option for individuals interested in maintaining a healthy lifestyle as well as those who do not have the time to cook.
Reference:	An Uncertain Future: New Entrants in the Food Delivery Space Decline as Existing Startups Struggle. (2017, May 15). Retrieved from cbinsights: https://www.cbinsights.com/blog/food-delivery-startups-crowded-market/ Brown, A. (2013, November 29). Gallup. Retrieved from Gallup: http://www.gallup.com/poll/166082/americans-desire-shed-pounds-outweighs-effort.aspx Carsten Hirschberg, A. R. (2016, November 01). The Changing Market for Food Delivery. Retrieved from McKinsey&Company: http://www.mckinsey.com/industries/high-tech/our-insights/the-changing-market-for-food-delivery City Population Cortes. (2013, August 10). Retrieved May 30, 2017, from City Population: https://www.citypopulation.de/php/honduras-cortes.php City Population San Pedro Sula. (n.d.). Retrieved from City Population. City Population Tegucigalpa. (2015, August 10). Retrieved May 30, 2017, from City Population: https://www.citypopulation.de/php/honduras-franciscomorazan.php Cole, N. (2017, February 18). The Healthy Meal Kit Service Industry is Worth $1.5 Billion (Here`s What The Future of Food Looks Like). Retrieved May 1, 2017, from INC: https://www.inc.com/nicolas-cole/the-healthy-meal-kit-service-industry-is-worth-15-billion-heres-what-the-future.html Gym Membership Statistics. (n.d.). Retrieved May 30, 2017, from Statistic Brain: http://www.statisticbrain.com/gym-membership-statistics/ Hubble, E. (2017, February 07). 7 Food Delivery Industry Trends for 2017. Retrieved May 01, 2017, from veinteractive: https://www.veinteractive.com/blog/7-food-delivery-trends-2017/ Loki, R. (2016, January 4). 8 Signs Americans Are Moving Towards a Healthier, Saner Diet. Retrieved May 1, 2017, from Alternet: http://www.alternet.org/food/8-food-trends-watch-2016 Obesity in America. (n.d.). Retrieved May 1, 2017, from PublicHealth: http://www.publichealth.org/public-awareness/obesity/ Obesity in Latin America: Obesity Society. (2015, January 01). Retrieved from Obesity Society: http://www.obesity.org/resources/facts-about-obesity/obesity-latin-america Rampton, J. (2016, November 04). The Meal Delivery Service Industry Is Exploding: Here Are Some Favorites. Retrieved 05 2017, from Huffington Post: http://www.huffingtonpost.com/john-rampton/the-meal-delivery-service_b_12786808.html Read, A. (2016, May 05). How to Get Your Ideas to Spread with Influencer Marketing. Retrieved May 15, 2017, from Buffer Social: https://blog.bufferapp.com/influencer-marketing Sena, M. (2017). Fitness Industry Analysis 2017 - Cost & Trends. Retrieved May 1, 2017, from Franchise Help: https://www.franchisehelp.com/industry-reports/fitness-industry-report/ The Hartman Group. (2015, November 19). Consumer Trends in Health and Wellness. Retrieved May 15, 2017, from Forbes: https://www.forbes.com/sites/thehartmangroup/2015/11/19/consumer-trends-in-health-and-wellness/#313e0877313e We are What We Eat. (2015, January 20). Retrieved May 1, 2017, from Nielsen: http://www.nielsen.com/us/en/insights/reports/2015/we-are-what-we-eat.html Weight Loss Industry Analysis 2017 - Cost & Trends. (2017). Retrieved April 20, 2017, from Franchise Help: https://www.franchisehelp.com/industry-reports/weight-loss-industry-report/ Younger Consumers Endorse Healthy Food With a Willingness to Pay a Premium. (2015, February 04). Retrieved May 10, 2017, from Nielsen: http://www.nielsen.com/ca/en/insights/news/2015/younger-consumers-endorse-healthy-foods-with-a-willingness-to-pay.html
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933070
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104933070
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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