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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110813

Title:	位基服務商業模式研究---海量資料價值創造 A study of creating value from big data on location-based services
Authors:	崔紹成 Tsui, Shao-Cheng
Contributors:	尚孝純 Shang, Shari S.C. 崔紹成 Tsui, Shao-Cheng
Keywords:	位基服務海量資料商業模式 Location-based service Big data Business model
Date:	2014
Issue Date:	2017-07-11 11:39:43 (UTC+8)
Abstract:	近年來, 智慧型手機使用率的快速成長, 以及App程式的開發, 使得手機的功能越來越多元. 其中GPS (Global Position System)功能最廣為被應用, 並且在手機的平台上開發位置基礎服務(Location-Based Service)的技術. LBS(Location-Based Service)會產生非常大量的數據, 通常LBS所產生的資料是即時性的、大量的、非結構性的, 例如記錄一些移動的軌跡, 包含時間序位的路徑, 地理位置的資料. 企業管理者開始研究如何利用這些LBS產生的大量資料, 本研究試圖去了解下列3項問題. 1)被收集到的資料有甚麼樣的特徵? 2)這些大量的資料如何被分析. 3) 企業如何去應用這些資料, 以及如何使用這些研究的結論. 為了去研究經營管理LBS產生的海量資料(Big data), 本研究收集8個不同的個案作分析, 研究這些LBS海量資料的特徵、資料收集和分析方法. 並檢視其研究結果在經營管理上的執行和績效. 從最後的研究結論可以發現, 對應到商業模式的四個大區塊來分析, 以 ”客戶端” (Customers)的效益提升最為顯著. “基礎設施”(Infrastructure)的部分次之. In recent years, there is a growing trend in the use of smartphone, and the applications developed on smartphone have become increasingly diversified. GPS (Global Position System) is one of the widely adopted techniques in developing Location-Based Service (LBS) on the mobile platform. A very large number of data has been generated off those LBS. The LBS data sets are usually generated in real time, in large volumes and in unstructured forms. Such as the moving track record, timeline routing path, and geographic data. It has become critical for businesses to learn how to leverage these massive data from LBS. This study strives to understand: 1) what kind of LBS data features can be collected? 2) How can the big volume of LBS data be analyzed? 3) How do firms interpret the data and make use of findings? In order to understand the management of LBS big data, this study collected 8 different type of LBS cases to understand the features, collection and analysis methods of the big data on LBS and examine the management efforts and benefits of the use of big data results from LBS. Conclusions of this study can be mapped in the four blocks of business model, and it seems that “Customer” can experience significant value from the LBS big data and whole business “Infrastructure” can also receive big improvement in the back of office process.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 101932135
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101932135
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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