政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110738

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113325/144300 (79%)
Visitors : 51179670 Online Users : 878

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Communication > Department of Journalism > Periodical Articles > Item 140.119/110738

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110738

Title:	建構「倫理閱聽人」：試論社群媒體使用者的理論意涵
Other Titles:	Ethical Audience: Theorizing Social Media Users in the March 18 Student Movement
Authors:	劉慧雯 Liu, Hui-Wen
Contributors:	傳播學院
Date:	2017-04
Issue Date:	2017-07-07 16:05:46 (UTC+8)
Abstract:	在 318 學運中，台灣的社群媒體使用者展現出與大眾媒介不一樣的使用邏輯。本文透過機緣(affordances)分析，試圖瞭解這群閱聽人的行動、行動邏輯，以及行動中揭露的媒介使用狀態，然後在閱聽人研究的脈絡下，將 318 學運期間在臉書上參與資訊傳遞活動的閱聽人，定位成「始終與他人共在」的倫理閱聽人(ethical audience)。倫理閱聽人的提出，在理論上將過去閱聽人研究側重「屬己」範疇的閱聽反應，推展到「不可忽視他人」的閱聽反應。The ‘March 18 student movement’ was viewed as the best evidence to show how participants use Facebook as supportive tool to connect, communicate and persuade social members. By applying affordance-analysis, this research aims at theorizing these users as ‘ethical audience’ to reveal the never-asked dimension a social media user may have. This article argues that the audience research traditionally emphasizes the ‘self-belong’ reactions, however, a UGC ‘prosumer’ encounter other users at the beginning of a communication process. By describing these users with their action, logic of the action and the characteristics of their media usage, this article tries to avoid the disregarding of others in communication research.
Relation:	新聞學研究, Vol.131, pp.87-125
Data Type:	article
Appears in Collections:	[Department of Journalism] Periodical Articles

Files in This Item:

File	Description	Size	Format
413844.pdf		727Kb	Adobe PDF2	2588	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...