政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110686

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110686

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/110686

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110686

Title:	公司如何對社會及環境友善 : 四間公司之比較 How can firms be socially and environmentally friendly? The comparison of four corporations
Authors:	高芬霓 Coumau, Fanny
Contributors:	林月雲 Lin, Carol 高芬霓 Coumau, Fanny
Keywords:	環境 B型企業公司角色社會共享價值 Environment B Corporations Role of corporations Society Shared value
Date:	2017
Issue Date:	2017-07-03 14:39:38 (UTC+8)
Abstract:	The role firms should play in the fight against depletion of natural resources and the shortcomings of their actions that affect people occupy a central position in the public debate. This paper argues that every firm, whatever its size, industry or country of origin can and should integrate the environment and society as a whole in their decisions and in turn, use business as a source for good. In this paper, I first take a snapshot of the debate occurring between the main actors at stake (consumers, governments and companies themselves). I then explain an existing program that intends to tackle the question of responsibility of businesses (B Corporations). Afterwards, I compare four companies (2 B Corporations, 2 non B Corporations), and analyze their actions through the 7S Model of McKinsey coupled with other relevant criteria. I conclude with the argument that firms actually benefit from taking care of the environment and of people around them. Indeed, doing so increases employees’ loyalty and responsibility, boosts firms’ awareness through a green image, appeals to the will of customers to consume responsibly and encourages those who are not decided yet to do so. Furthermore, it allows businesses to undertake a sustainable approach that will not jeopardize the resources they need to be around in the future.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933054
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0105933054
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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