政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110623

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政大機構典藏 > 傳播學院 > 廣播電視學系 > 期刊論文 > Item 140.119/110623

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题名:	Exploring mobile TV trials in Singapore: An analysis of stakeholders and market competitiveness
其它题名:	新加坡行動電視產業發展初探
作者:	林翠絹 Lin, T. T. C.
贡献者:	廣電系
关键词:	六力分析模式;行動電視;行動通訊;營運模式 six forces model, mobile TV, mobile communication, DVB-H, 3G, business model, mobile policy
日期:	2009
上传时间:	2017-06-29 11:06:15 (UTC+8)
摘要:	Using in-depth interview and document analysis, this exploratory paper elaborates the development of Singapore‟s mobile TV industry, analyzes stakeholders‟ business models, and uses the Six Forces model to examine industrial competitiveness. The findings reveal stakeholders tend to select DVB-H technology and adopt a consortium-led business model. The Six Forces analyses show that competition (rivalry, new entrant) and complementor/government are the forces that favor the rollout; however, insufficient mobile TV content and services, nebulous user demands, and strong substitutes are likely to inhibit its uptake. The study suggests the subscription model will be beneficial to push Singapore‟s initial mobile TV market.
關聯:	Journal of Information & Communication(玄奘資訊傳播學報), 6, 15-35
数据类型:	article
显示于类别:	[廣播電視學系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
15-35.pdf		382Kb	Adobe PDF2	514	检视/开启

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