政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110569

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50940655 Online Users : 974

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/110569

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110569

Title:	Hierarchical Linear Modeling in International Marketing Research: A Review with an Application on Innovation and Export in China
Authors:	簡睿哲 Liu, Xiaohui;Deng, Ziliang;Jean, Ruey-Jer Bryan;Kim, Daekwan
Contributors:	國貿系
Keywords:	hierarchical linear modeling (HLM);multilevel modeling;international marketing;China;innovation;export;subsidy
Date:	2015-03
Issue Date:	2017-06-28 16:08:57 (UTC+8)
Abstract:	While much of international marketing research involves two or more levels, limited work in the international marketing literature uses hierarchical linear modeling to examine different level effects. This study conducts a thorough literature review on hierarchical linear modeling (HLM) in 28 international marketing papers that employed HLM from 2005-2014 and evaluates the use of HLM in these papers on the objects, operating levels, and other issues. We call for more applications of HLM in international marketing research, particularly for research on emerging markets with significant sub-national and institutional variations. The paper provides an illustrative empirical study that employs HLM to test the moderating role of industry-level government subsidies in the relationship between firm innovation and exporter performance in China.
Relation:	Frontier of Business Research in China, 9(2), 135-160
Data Type:	article
DOI 連結:	http://dx.doi.org/10.3868/s070-004-015-0007-0
DOI:	10.3868/s070-004-015-0007-0
Appears in Collections:	[國際經營與貿易學系 ] 期刊論文

Files in This Item:

File	Description	Size	Format
135-160.pdf		767Kb	Adobe PDF2	407	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...